This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
Marketing Channel Incentives
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Marketing Channel Incentives
This course is part of Marketing Channel Strategy & B2B2C Routes to Market Specialization
Instructor: Sandy Jap
Included with
Gain insight into a topic and learn the fundamentals.
4.6
(11 reviews)
Intermediate level
Recommended experience
8 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
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This course is part of the Marketing Channel Strategy & B2B2C Routes to Market Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
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There are 3 modules in this course
Pricing is a unique challenge in channel management largely due to the inability to firmly set and enforce a downstream retail price. This module will overview the factors that contribute to this dilemma as well as related solutions.
What's included
5 videos4 readings1 assignment1 peer review1 discussion prompt
This module will outline the various risks in working with and coordinating channel partners. It will also overview potential solutions.
What's included
6 videos1 reading2 assignments
This module overviews and defines direct sales channels and their management challenges via specific examples.
What's included
5 videos1 reading1 assignment2 discussion prompts
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Status: Free TrialEmory University
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4.6
11 reviews
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TA
4
Reviewed on Sep 11, 2024
Direct selling module needs more focus, material & module is irrelevant & outdated
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