Master Data Storytelling for B2B & B2C Sales

Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

Master Data Storytelling for B2B & B2C Sales

This course is part of multiple programs.

Instructors: João Freitas

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze sales and customer data to identify trends, patterns, and opportunities for growth.
Design engaging data visualizations that clarify complex insights and enhance understanding.
Develop storytelling frameworks to craft persuasive narratives that influence sales decisions and strategies.
Leverage data-driven insights to optimize sales performance and improve customer relationships in both B2B and B2C contexts.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

This course teaches you how to transform complex sales and marketing data into persuasive narratives that influence decisions and drive business growth. You’ll learn how to bridge the gap between analytics and storytelling, creating clear, visually engaging presentations that resonate with clients, executives, and teams. Topics include identifying trends in sales and customer data, designing impactful visuals, and building storytelling frameworks that strengthen sales strategies.

Designed for sales professionals, business development executives, entrepreneurs, marketing leaders, and students aspiring to these roles, the course applies to both B2B and B2C contexts. No advanced technical skills are required, though familiarity with CRM platforms like HubSpot or Salesforce will enhance the learning experience. By the end, you’ll be able to use data storytelling to optimize sales performance, uncover growth opportunities, and build stronger customer relationships through insight-driven communication.

In this course, you’ll master the art of data storytelling to drive sales and business growth. Through hands-on experience with sales data analysis, customer insights, and data visualization tools, you’ll learn to craft persuasive narratives that captivate clients, executives, and teams. You’ll build compelling data-driven sales presentations, apply storytelling frameworks for B2B and B2C audiences, and transform complex data into actionable strategies that influence decision-making and boost revenue.

What's included

2 videos1 reading

In this module, you’ll learn to turn sales data into persuasive stories tailored to B2B and B2C audiences. You’ll explore how to adapt narratives for different stakeholders, use CRM tools to analyze customer behavior and market trends, and avoid common interpretation errors. Through hands-on activities, real-world examples, and practice quizzes, you’ll build the skills to create impactful data stories that drive engagement and influence sales outcomes.

What's included

8 videos2 readings2 assignments2 peer reviews1 discussion prompt

8 videos Total 35 minutes

Introduction to Data-Driven Sales - Difference Between B2B & B2C Sales 5 minutes
Introduction to Data-Driven Sales - Why Data Storytelling Matters in Sales 4 minutes
How B2B and B2C Audiences Differ in Data Interpretation 4 minutes
Tailoring Data Stories to Key Decision-Makers 5 minutes
CRM, Customer Behavior and Market Trends 4 minutes
Extracting Insights from Sales Data: Identifying Patterns and Trends 4 minutes
Extracting Insights from Sales Data: Common Mistakes in Data Interpretation 5 minutes
Real-World Examples From B2B and B2C Industries 5 minutes

2 readings Total 10 minutes

The Enduring Power of Data Storytelling in the Generative AI Era 5 minutes
What is Sales Analysis: How to Perform & Analyze 5 minutes

2 assignments Total 40 minutes

Foundations of Data Storytelling 20 minutes
Data Collection & Interpretation for Sales 20 minutes

2 peer reviews Total 20 minutes

Hands-On-Learning: Crafting Data-Driven Sales Stories for B2B Audiences 10 minutes
Hands-On-Learning: Analyzing Sales Data and Extracting Insights from CRM Tools 10 minutes

1 discussion prompt Total 5 minutes

Tailoring Data Insights to Influence Decisions 5 minutes

In this module, you’ll learn to design clear, impactful sales data visualizations, choose the right formats, and simplify complex insights. You’ll explore ways to avoid cognitive biases, use CRM tools like HubSpot to create compelling reports, and apply storytelling frameworks to influence CEOs, marketers, and customers. The module ends with a capstone project to analyze sales performance and propose a data-driven strategy.

What's included

9 videos2 readings2 assignments3 peer reviews1 discussion prompt

9 videos Total 41 minutes

Exploring Charts, Graphs, Heatmaps and Dashboards 5 minutes
When to Use What Type of Visualization 4 minutes
How to Make Complex Data Easy to Understand 5 minutes
Cognitive Biases in Sales Data Interpretation 5 minutes
Structuring your Sales Pitch with Data 5 minutes
The Storytelling Framework (Problem, Solution, Impact) 5 minutes
Persuasion Techniques Using Data 4 minutes
Engaging Storytelling for Different Stakeholders (CEOs, marketers, customers) 6 minutes
Course Wrap Up 2 minutes

2 readings Total 10 minutes

Understanding Cognitive Biases in Sales 5 minutes
Why You Should Use a Data-Driven Sales Strategy 5 minutes

2 assignments Total 40 minutes

Visualizing Data for Impact 20 minutes
Presenting & Selling with Data 20 minutes

3 peer reviews Total 80 minutes

Hands-On-Learning: Sales Analysis Using HubSpot CRM 10 minutes
Hands-On-Learning: Crafting a Data-Driven Sales Pitch for Different Stakeholders 10 minutes
Project: Crafting Data-Driven Sales Stories 60 minutes

1 discussion prompt Total 5 minutes

Customizing Storytelling for Stakeholder Impact 5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

João Freitas

Starweaver

5 Courses 19,088 learners

Offered by

Starweaver

Explore more from Marketing

Coursera
Data Storytelling for Engaging Presentations
Course
Coursera
Unlocking Business Insights through Storytelling with Data
Course
Coursera
Data Storytelling: Create Insights with Power BI & Tableau
Course
Fractal Analytics
Data Storytelling
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.