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Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,932 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

MC

Nov 13, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

SE

Dec 27, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

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376 - 400 of 469 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Viseslav M

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Jan 4, 2021

excellent

By Jyothi Y

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Mar 24, 2025

5/5 GOOD

By Neha F

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Dec 19, 2024

LOVED IT

By Bilgin A

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Oct 16, 2022

perfect

By Kavishka M

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Sep 14, 2022

love it

By Kimberly G R R

•

Jun 27, 2021

EXCELENT

By AHMAD H

•

Dec 20, 2020

شكرا لكم

By Phan M K A (

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Nov 10, 2024

amazing

By Aqeel K

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Jul 7, 2023

Amazing

By HIRUT D

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Apr 29, 2023

awesome

By Muzammil S

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Sep 27, 2022

amazing

By Canaa A

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Jul 18, 2022

so cool

By Naseem A

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Jan 24, 2022

Thanks

By Fadekemi O

•

Oct 4, 2021

Awesome

By GABRIELA D L M G

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Aug 15, 2021

Gracias

By Maria R P R

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Aug 7, 2021

AMAZING

By ญาณเดช อ

•

Jul 6, 2025

ขอบคุณ

By Mukhtar M

•

Mar 14, 2023

thanks

By Tyler J D W

•

Apr 3, 2022

Great!

By Kristiana V

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Oct 28, 2021

Great!

By sandra m c

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Jul 6, 2021

greatt

By Comfort Y

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Mar 13, 2023

Nice!

By rongmei f

•

Sep 26, 2022

nice

By azza t

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Aug 19, 2022

Great

By Moutaz A

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Sep 25, 2021

great