Navigating Generative AI: A CEO Playbook

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Navigating Generative AI: A CEO Playbook

Instructor: Jeff Maggioncalda, Coursera CEO

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4 modules

Gain insight into a topic and learn the fundamentals.

96 reviews

4 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

96 reviews

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

A practical overview of GenAI’s capabilities, limitations, and where it may be heading
How to use GenAI as a "thought partner” to set strategy, improve decision-making, analyze competition, and communicate more effectively
How to enable your organization to use GenAI to create customer value and boost productivity
How to move quickly and safely with an understanding of the risks associated with this technology

Skills you'll gain

Details to know

Shareable certificate

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Assessments

4 assignments

Taught in English

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There are 4 modules in this course

This is a shortened, executive summary of our comprehensive program, Navigating Generative for Leaders. Start your journey in this accelerated 4-hour course. If you need to go deeper your progress will carry over into our longer program.

Created by Coursera's CEO, this course is your quick-start guide to unlocking the transformative power of GenAI for your organization. It features hands-on labs with access to Google Gemini Pro in a secure, private environment. These labs not only teach you how to use GenAI, but also how to apply it to design your GenAI strategy, identify specific opportunities to enhance customer value, and increase productivity. Learn from the best in the field, including Andrew Ng, worldwide AI expert and Coursera co-founder; Clara Shih, CEO of Salesforce AI; and Hayden Brown, CEO of Upwork. These expert insights, updated quarterly, will keep you at the cutting edge of GenAI developments. Embrace the future of AI with confidence. Get started on your AI journey today.

Module 1 introduces the transformative impact of Generative AI on businesses and the motivations for its implementation. It highlights the groundbreaking potential of Generative AI and the importance of swift adaptation. A key focus of this module is the exploration of how CEOs can use GenAI as a strategic thought partner, emphasizing critical thinking and providing practical exercises.

What's included

9 videos1 assignment1 ungraded lab

9 videos Total 67 minutes

Welcome Video 8 minutes
Why GenAI matters to CEOs (Andrew Ng, Coursera) 5 minutes
GenAI is a "now game" (Hayden Brown, Upwork) 7 minutes
Adapting to GenAI as CEO 8 minutes
Why CEOs who don't use GenAI will fall behind 5 minutes
Using GenAI for basic queries 12 minutes
Using GenAI as your "Thought Partner" (part 1) 7 minutes
Using GenAI as your "Thought Partner" (part 2) 12 minutes
Your role as a critical thinker with GenAI 5 minutes

1 assignment Total 8 minutes

Use GenAI as your Thought Partner 8 minutes

1 ungraded lab Total 15 minutes

CEO toolkit: Use GenAI as a "Thought Partner" 15 minutes

Module 2 explores the impact of Generative AI on industries and jobs. A significant emphasis is placed on providing tools for CEOs to thoroughly analyze the impact of GenAI on various aspects of their business. The module also explores how GenAI can create customer value and enhance organizational productivity, offering practical strategies for identifying productivity opportunities.

What's included

4 videos1 assignment5 ungraded labs

4 videos Total 30 minutes

Potential impact of GenAI on jobs and people 10 minutes
GenAI makes competitive analysis critical 8 minutes
Identifying opportunities to create value 9 minutes
Coursera case study: Creating value with GenAI 3 minutes

1 assignment Total 5 minutes

Using GenAI to create customer value 5 minutes

5 ungraded labs Total 40 minutes

Analyze threats and opportunities of GenAI 8 minutes
Analyze how GenAI might create customer value 8 minutes
Use GenAI to analyze competitive dynamics 8 minutes
Use GenAI to find ways to create value 8 minutes
Use GenAI to find ways to improve productivity 8 minutes

Module 3 primarily focuses on preparing your organization for the successful integration of Generative AI. It emphasizes the importance of engaging and training your workforce on GenAI, discussing the unique aspects of a GenAI transformation, and offering practical guidance on readying your organization. Strategies for skilling your workforce on GenAI are provided, ensuring that everyone from executives to team members can effectively utilize this technology.

What's included

5 videos1 assignment

Module 4 discusses the various risks and concerns associated with Generative AI, including business model risks, inaccuracies in AI-generated content, data security, and privacy concerns. It emphasizes the importance of understanding and addressing these risks. A significant part of this module is dedicated to exploring the ethical considerations for using GenAI. It highlights the importance of developing responsible AI principles and practices, guiding CEOs in creating ethical principles for Responsible AI tailored specifically to their own companies.

What's included

3 videos2 readings1 assignment

3 videos Total 20 minutes

GenAI risks: What CEOs should know and do about them 9 minutes
Creating Responsible AI principles and practices 8 minutes
Course Wrap Up 3 minutes

2 readings Total 15 minutes

Responsible AI Statements from the Corporate World 5 minutes
Navigating Generative AI for Leaders 10 minutes

1 assignment Total 5 minutes

Ethics and guiding principles 5 minutes

Instructor

Instructor ratings

(35 ratings)

Jeff Maggioncalda, Coursera CEO

17 Courses 93,346 learners

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Reviewed on Oct 12, 2025

Very interesting and helpful to understand how we can make use of AI in our role that can help us better

Reviewed on Aug 27, 2024

The best course I have taken so far. Bar none. Cannot wait to continue this journey with Coursera!!

Reviewed on Jul 28, 2024

Wonderful course with a mix of theory, practical hands-on lab experience and expert guidance from real world leaders. Thanks Jeff.

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