Social Media Content and Strategy

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Social Media Content and Strategy

This course is part of multiple programs.

Instructor: Adobe

44,315 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

370 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

370 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

What you'll learn

Create engaging social media content for a target audience that boosts interaction and results through platform-specific visuals and messaging.
Implement social media design best practices to build a consistent social media presence across platforms
Develop strategies that leverage current trends and proven tactics, enhancing your social media content creation and maximizing your reach.
Use analytics and audience insights to fine-tune your social media content strategy.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

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Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This Social Media Content Strategy course is built for aspiring and professional content creators who want to elevate their social media presence. In this course, you will learn how to create social media content that not only captures attention but compels your audience to act.

This course focuses on social media content creation, giving you hands-on experience with Adobe Express and Adobe AI tools to develop scroll-stopping visuals, impactful messaging, and smart scheduling strategies. Explore social media design best practices, including layout fundamentals, brand consistency, and creative workflows that make your content stand out. Whether you’re a solo influencer or managing social media for a brand, you’ll gain the skills to plan, produce, and publish high-quality content across platforms. Each module dives into real-world content creation techniques, including how to optimize your work with AI-powered insights and templates. By the end of the course, you’ll be equipped to build a dynamic, engaging content strategy and become a confident leader in social media content creation.

This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.

What's included

12 videos9 readings3 assignments1 plugin

12 videos Total 47 minutes

Introduction 3 minutes
Harnessing the power of social media 3 minutes
Communicating your brand 2 minutes
Content authenticity 4 minutes
Accelerate your side hustle 3 minutes
Corporate roles in social media 4 minutes
Understanding visual brand identity 5 minutes
Mood boards in Adobe Express 4 minutes
Knowing your audience 7 minutes
Learning from your audience 4 minutes
The rise of small communities and social media 3 minutes
Engaging your audience 3 minutes

9 readings Total 90 minutes

Course Outline 10 minutes
Prepare for success with Adobe Express 10 minutes
Create a Brand: Your Course-Long Campaign Challenge 10 minutes
AI and the evolution of social media content creation 10 minutes
Create authentic content 10 minutes
Introduction to Content Credentials 10 minutes
Key takeaways 10 minutes
Learning Paths and Certifications 10 minutes
Join the Adobe Community 10 minutes

3 assignments Total 110 minutes

Get started with Adobe Express 30 minutes
Create your own moodboard 30 minutes
Quiz: Market to a target audience 50 minutes

1 plugin Total 1 minute

Let's get started 1 minute

This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.

What's included

5 videos5 readings3 assignments

5 videos Total 18 minutes

Using social media analytics 5 minutes
Planning a content strategy and content calendar 5 minutes
Posting across platforms 4 minutes
Resize content across platforms 3 minutes
What to post and when 3 minutes

5 readings Total 50 minutes

Adapt your social strategy with metrics 10 minutes
Using social media trends to your advantage 10 minutes
Additional readings 10 minutes
Content Scheduler in Adobe Express 10 minutes
Key takeaways 10 minutes

3 assignments Total 110 minutes

Practice resizing and translating content 30 minutes
Practice using content scheduler 30 minutes
Quiz: Posting across platforms 50 minutes

This module will teach you to create engaging and effective social media content by leveraging text, images, and videos.

What's included

9 videos4 readings5 assignments

9 videos Total 35 minutes

Write compelling social copy 4 minutes
Leveraging text in your content 3 minutes
Understanding the algorithm 4 minutes
Using captivating images 3 minutes
Building promotional posts 5 minutes
Producing videos for social media 4 minutes
Tips for producing short-form content 3 minutes
Branding your videos 4 minutes
Tips for a successful social video 4 minutes

4 readings Total 40 minutes

How to write better social media captions 10 minutes
Ideas for your next image post 10 minutes
How imagery can convey your brand’s mission 10 minutes
Key takeaways 10 minutes

5 assignments Total 170 minutes

Practice generating captions for social media using AI 30 minutes
Practice adding media to templates 30 minutes
Practice creating an Instagram story 30 minutes
Practice creating a TikTok or Reel 30 minutes
Quiz: Content optimization 50 minutes

In this module, you will learn to navigate and excel in the dynamic world of social media by understanding and applying best practices.

What's included

5 videos9 readings2 assignments

5 videos Total 18 minutes

AI in social media strategy 3 minutes
What is Adobe Firefly 6 minutes
Leveraging best practices 3 minutes
Using social media in reality 4 minutes
Conclusion 2 minutes

9 readings Total 90 minutes

Streamlining social media with AI 10 minutes
Learn the lingo 10 minutes
Deeper dive on copyright and licensing 10 minutes
Customer service in social media 10 minutes
Key Takeaways 10 minutes
Wrapping up on AI and Adobe Express 10 minutes
Get inspired to complete your final project 10 minutes
Turn your final project into a creative portfolio with Behance 10 minutes
You did it — now share the love 10 minutes

2 assignments Total 110 minutes

Final project 60 minutes
Quiz: Social media best practices 50 minutes

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Instructor

Instructor ratings

(110 ratings)

Adobe

44 Courses 303,847 learners

Offered by

Adobe

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Reviewed on Nov 2, 2024

This course was decent and had good practice opportunities for creating and scheduling content on Social Media.

Reviewed on Nov 26, 2025

Extremely detailed and informative— I learned so much and really enjoyed working on the assignments in this course. Thank you to the team!

Reviewed on Jan 22, 2026

Engaging course that gives a comprehensive overview of social media content creation with useful insights and easy-to-follow practical tuition to take you from beginner to accomplished user.

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.