This course delves into project management principles and the integration of generative AI tools to enhance account management effectiveness. Learners will develop skills in planning and executing projects, managing digital content, and creating business process guidelines. The course will also explore strategic competencies and how they apply to account management with a focus on Microsoft 365 tools, Copilot, and best practices for digital content organization, including metadata tagging and modern search techniques.
Strategic PM using GenAI for Account Managers
Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.
Strategic PM using GenAI for Account Managers
This course is part of Microsoft Account Manager with Generative AI Professional Certificate
Instructor: Microsoft
Included with
Gain insight into a topic and learn the fundamentals.
Advanced level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Microsoft Account Manager with Generative AI Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Microsoft
There are 4 modules in this course
This module explores the fundamental principles of project management within account management contexts. Students will learn to define and scope projects effectively, apply established project management methodologies to achieve strategic goals, and manage resources and timelines efficiently using both traditional approaches and AI-assisted tools like Microsoft Copilot for enhanced planning and execution.
What's included
4 readings6 assignments
This module examines the practical applications of generative AI tools in account management workflows. Students will learn to identify appropriate AI technologies, implement solutions that enhance efficiency while maintaining quality standards, and evaluate the impact of AI integration on account management processes. The module emphasizes the responsible use of AI, human oversight requirements, and strategic approaches to AI adoption that support both individual productivity and organizational objectives.
What's included
3 readings6 assignments
This module examines effective digital content management strategies that promote consistent brand messaging and streamline efficient account management workflows. Students will learn to compare and implement both traditional folder structures and modern metadata tagging approaches while leveraging Microsoft 365 tools and Copilot assistance. The module emphasizes practical content organization techniques, technology integration, and process optimization strategies that enhance client service delivery and internal collaboration.
What's included
3 readings3 assignments
This module explores strategic competencies and business process development that enhance account management effectiveness. Learners will develop skills in creating comprehensive business process guidelines, understanding core competencies and their strategic applications, and implementing project strategies that deliver successful outcomes. The module emphasizes systematic approaches to process development while leveraging generative AI tools to enhance efficiency and quality.
What's included
3 readings3 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Explore more from Marketing
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.