Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
The Business of Product Management I
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The Business of Product Management I
This course is part of Real-World Product Management Specialization
Instructor: Nancy Wang
37,276 already enrolled
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819 reviews
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
89%
Most learners liked this course
What you'll learn
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Skills you'll gain
- Product Roadmaps
- Customer Insights
- B2B Sales
- Competitive Analysis
- Product Requirements
- Persuasive Communication
- Product Development
- Product Strategy
- Technical Product Management
- New Product Development
- Customer experience strategy (CX)
- Market Opportunities
- Product Lifecycle Management
- Innovation
- Product Management
- Market Analysis
Details to know
Shareable certificate
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Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Real-World Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Showing 3 of 819
MG
Reviewed on Dec 1, 2022
The course is well detailed and easy to understand.  It gives leaders a comprehensive set of actionable recommendations and a roadmap, for improving their product management function.
ZV
Reviewed on Jan 13, 2024
Good overall but sometimes the quizzes were frustrating (did not feel the course material enabled me to answer correctly, in other cases the questions themselves were too artificial, exam-like).
RP
Reviewed on Jul 16, 2021
Great course giving overview of what Product Manager does. Interviews with industry experts was insightful. Templates provided was helpful to kick start and assignments looks more realistic
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