This course focuses on the strategic decision-making that is necessary in effective public relations practice. Learners develop audience-centered messages while learning to adapt communication across platforms and contexts. The course examines the role of social media influencers within public relations and emphasizes evaluation and measurement to assess communication effectiveness.
The Nuts and Bolts of Public Relations
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The Nuts and Bolts of Public Relations
This course is part of Introduction to Public Relations and the Media Specialization
Instructor: Erin Willis
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110 reviews
Beginner level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Design clear, audience-centered public relations messages that align with organizational goals and communication contexts.
Explain the role of social media influencers within public relations, including paid and earned partnerships.
Understand how to measure communication effectiveness, evaluating communication efforts for strategic alignment.
Details to know
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Taught in English
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This course is part of the Introduction to Public Relations and the Media Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Showing 3 of 110
SO
Reviewed on Jun 28, 2023
Really practical course, teaching you real life knowledge needed for the job.
EG
Reviewed on Sep 5, 2024
As an online course goes, it's great. To the point, succinct, good presenter. Exercises were good.
CH
Reviewed on Nov 23, 2024
I learned a lot. This was a great refresher course and I learned a lot of new and very useful information!
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