TikTok for Business

TikTok for Business

This course is part of Marketing with TikTok Specialization

Instructor: Anke Audenaert

3,013 already enrolled

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

14 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

14 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Tools you'll learn

TikTok

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

14 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Marketing with TikTok Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.

In this module, you explore how businesses use TikTok to engage audiences and enhance brand visibility. You'll learn to develop a targeted marketing strategy and content calendar, create resonant content, and adapt to trends to maintain relevance.

What's included

11 videos4 readings6 assignments

11 videos Total 37 minutes

Program Introduction Video 3 minutes
Course Introduction Video 2 minutes
Instructor Introduction Video 2 minutes
Overview: TikTok for Business 1 minute
How Businesses Use TikTok 4 minutes
Business Content on TikTok 6 minutes
Advertising and E-commerce Overview 5 minutes
Sponsored Content and Partnering with Influencers 6 minutes
Value of a Business TikTok Account 6 minutes
How to Create a Business Account 3 minutes
Conclusion: TikTok for Business 1 minute

4 readings Total 35 minutes

Course Syllabus 10 minutes
Join Aptly’s Marketing with TikTok Community! 10 minutes
Businesses on TikTok: Examples 10 minutes
Inspirational Resources 5 minutes

6 assignments Total 160 minutes

Graded Quiz: TikTok for Business 50 minutes
Review Your Community Knowledge 10 minutes
Activity: Evaluate a Business on TikTok 30 minutes
Practice Quiz: How Businesses Use TikTok 25 minutes
Activity: Create Your TikTok Business Account 30 minutes
Practice Quiz: Create a TikTok Business Account 15 minutes

In this module, you explore how to establish and maintain a business presence on TikTok. You will create a marketing strategy, tailor a content calendar, and produce engaging content that resonates with users. Additionally, you will learn to adapt to TikTok's evolving trends to keep your brand relevant and connected.

What's included

17 videos5 readings8 assignments1 discussion prompt

17 videos Total 67 minutes

Overview: Creating and Maintaining a Presence on TikTok 1 minute
Creating a TikTok Marketing Strategy 5 minutes
Building Your Brand 4 minutes
Brand Voice and Style 4 minutes
Introduction to Business Content on TikTok 2 minutes
Create Unique Content for Your TikTok Business Account 4 minutes
TikTok Creative Center 4 minutes
How to Use Hashtags and Trends 5 minutes
Creating a Content Calendar 4 minutes
Tips for Creating a TikTok Content Calendar 4 minutes
Monitor and Evaluate the Performance of Your Videos 5 minutes
Intro to Audience Engagement 2 minutes
Increase Engagement 4 minutes
Use Your Insights 5 minutes
Work With Influencers to Grow Your Audience 5 minutes
Use Advertising to Reach Your Goals 5 minutes
Conclusion: Creating and Maintaining a Presence on TikTok 2 minutes

5 readings Total 50 minutes

Summary: Brand Building Tools 5 minutes
Tools for Creating Content 10 minutes
Tools for Planning and Publishing Content 10 minutes
Tips to Maintain and Grow a Presence on TikTok 15 minutes
TikTok Business Resources 10 minutes

8 assignments Total 220 minutes

Graded Quiz: Creating and Maintaining a Presence on TikTok 50 minutes
Activity: Define Your Brand, Voice, and Style for TikTok 30 minutes
Practice Quiz: Creating a Presence on TikTok 15 minutes
Activity: Create a Video for Your Business Account 30 minutes
Practice Quiz: Create Content for Your Business 25 minutes
Activity: Create a Content Calendar 30 minutes
Practice Quiz: Create and Plan Your Content 15 minutes
Practice Quiz: Engage and Grow Your Audience 25 minutes

1 discussion prompt Total 10 minutes

Share Your Thoughts! 10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Anke Audenaert

Aptly

43 Courses 1,050,449 learners

Offered by

Aptly

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Reviewed on Apr 21, 2025

This Course is Amazing Helped Alot In Learning About Tiktok Ads

Reviewed on Feb 6, 2025

Nice course to introduce yourself on TikTok Business!

Reviewed on Aug 5, 2025

I'm glad that I went through this it had been a very long time since I had been challenged and am very proud that I succeed >

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.