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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,407 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

LD

Mar 12, 2017

I enjoyed this introduction to Marketing. The course medium is very entertaining and captured my attention. The professors gave a lot of real life examples of all the concepts they introduced.

WJ

Jul 30, 2024

Learned a lot about marketing. Even though the videos were pre-recorded, the professers explained their parts in detail and showed real life examples to further reinforce the concept of marketing.

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1976 - 2000 of 2,550 Reviews for Introduction to Marketing

By Piriyapong W

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May 1, 2020

Great st

By Jacques L C

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Feb 26, 2020

Love it!

By Jake H

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Aug 12, 2018

Good int

By Matteo U

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Mar 22, 2018

Love it!

By Afiya A

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May 22, 2017

loved it

By Marcella A C J

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Apr 2, 2017

Amazing!

By Franco M

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May 22, 2016

excelent

By Yifan H

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May 11, 2016

值得所有人上的课

By Elmeddin H

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Aug 13, 2025

Perfect

By Dennis D

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May 14, 2025

helpful

By Amany B

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Oct 7, 2024

amazing

By Kamal A

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Feb 29, 2024

prefect

By Kester O

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Jun 6, 2023

perfect

By Gurudevendran S

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Oct 25, 2021

Nothing

By Mingchen W

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Oct 15, 2021

good!!

By Deleted A

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Oct 2, 2021

awesome

By Tran P L

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Apr 26, 2021

Love it

By Garvita P (

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Mar 21, 2021

Awesome

By Subhash C

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May 25, 2020

amazing

By Anne S B

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Aug 13, 2019

amazing

By MnE D

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Jul 30, 2019

Superb.

By Crony C

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Apr 16, 2019

Awesome

By CHAMANCHULA M

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Jan 26, 2019

Awesome

By Mohammed H

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Aug 28, 2018

Love it

By Giovanni B

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Jul 4, 2018

amazing