Alex Genadinik
B2B Sales: High-Impact Questions, Active Listening Specialization

Ends soon: Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.

Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Learn Modern B2B Sales Strategies. Gain sales skills like cold outreach, lead warming, as well as using emotional intelligence in sales

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • B2B sales

  • Sales copywriting

  • Become effective at sales by using empathy and emotional intelligence

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 10 course series

What you'll learn

Skills you'll gain

Category: Rapport Building
Category: Sales Strategy
Category: Cold Calling
Category: Email Marketing
Category: Inside Sales
Category: Selling Techniques
Category: Sales
Category: Closing (Sales)
Category: Customer Acquisition Management
Category: Account Strategy
Category: Lead Generation
Category: Sales Process
Category: Sales Presentation
Category: Negotiation
Category: Communication Strategies
Category: Overcoming Objections
Category: B2B Sales
Category: Phone Sales
Category: Outside Sales
Category: Marketing Strategies

What you'll learn

Skills you'll gain

Category: Sales Prospecting
Category: Closing (Sales)
Category: Active Listening
Category: Empathy
Category: Sales Process
Category: Sales
Category: Customer Relationship Management
Category: Overcoming Objections
Category: Sales Strategy
Category: Rapport Building
Category: Consultative Selling
Category: General Sales Practices

What you'll learn

Skills you'll gain

Category: Selling Techniques
Category: Customer Relationship Building
Category: Interpersonal Communications
Category: Consultative Selling
Category: Active Listening
Category: Consumer Behaviour
Category: Non-Verbal Communication
Category: Sales Strategy
Category: Rapport Building
Category: Closing (Sales)
Category: Overcoming Objections
Category: Sales Process

What you'll learn

Skills you'll gain

Category: Sales Strategy
Category: Negotiation
Category: Non-Verbal Communication
Category: Decision Making
Category: Emotional Intelligence
Category: Communication Strategies
Category: Selling Techniques
Category: Consumer Behaviour
Category: Empathy & Emotional Intelligence
Category: Rapport Building
Category: Compassion
Category: Consultative Selling
Category: Active Listening
Category: Customer Inquiries
Category: Personalized Service

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Contract Negotiation
Category: Price Negotiation
Category: Conflict Management
Category: Closing (Sales)
Category: Sales
Category: B2B Sales
Category: Collaboration
Category: Overcoming Objections
Category: Rapport Building
Category: ChatGPT

What you'll learn

Skills you'll gain

Category: Upselling
Category: Outbound Calls
Category: Search Engine Optimization
Category: Account Strategy
Category: Web Analytics and SEO
Category: Customer Acquisition Management
Category: Keyword Research
Category: Marketing
Category: Content Creation
Category: Lead Generation
Category: Sales Strategy
Category: Sales Prospecting
Category: Marketing Strategies
Category: Target Market
Category: Content Marketing
Category: B2B Sales

What you'll learn

Skills you'll gain

Category: Target Audience
Category: Specialized Sales
Category: B2B Sales
Category: Proposal Development
Category: Sales Presentation
Category: Company, Product, and Service Knowledge
Category: Proposal Writing
Category: Sales Process
Category: Presentations
Category: Business Writing
Category: Enterprise Sales
Category: Business Marketing

What you'll learn

Skills you'll gain

Category: Relationship Building
Category: Lead Generation
Category: LinkedIn
Category: Branding
Category: Business Marketing
Category: Prospecting and Qualification
Category: Sales Pipelines
Category: B2B Sales
Category: Sales Prospecting
Category: Automation
Category: Copywriting
Category: Professional Networking

What you'll learn

Skills you'll gain

Category: Professional Networking
Category: Negotiation
Category: Strategic Partnership
Category: Sales Prospecting
Category: Business Relationship Management
Category: Business Strategies
Category: Relationship Building
Category: Business Development
Category: Business Communication
Category: New Business Development

What you'll learn

Skills you'll gain

Category: Marketing Materials
Category: Copywriting
Category: Selling Techniques
Category: Marketing Strategies
Category: Target Audience
Category: Sales
Category: Consumer Behaviour
Category: Prompt Engineering
Category: ChatGPT
Category: Marketing Psychology
Category: Marketing
Category: Sales Strategy
Category: Drive Engagement
Category: Sales Process

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
39 Courses579 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions