Did you know that decision-makers spend nearly 60% more time interpreting dashboards than acting on insights when visuals are poorly designed? The difference between confusion and clarity often comes down to dashboard precision and presentation.

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Build, Evaluate, and Perfect Marketing Dashboards
This course is part of Advanced Marketing Optimization & Strategy Specialization

Instructor: Hurix Digital
Included with
Recommended experience
What you'll learn
Executive dashboards succeed when they translate complex data into clear performance narratives that align with strategic business goals.
Effective dashboard design requires systematic selection of KPIs, thoughtful visual hierarchy, and seamless integration across multiple data sources.
A/B testing visualization choices provides empirical evidence for design decisions, moving beyond subjective preferences to data-driven optimization.
User interpretation of data visualizations can be systematically improved through controlled experimentation & statistical analysis of user responses
Skills you'll gain
Details to know

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January 2026
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There are 2 modules in this course
Learners will master the foundational skills needed to transform raw marketing data into compelling executive narratives by selecting appropriate KPIs, designing clear visual hierarchies, and integrating multiple data sources into cohesive performance stories.
What's included
2 videos1 reading2 assignments
Learners will master systematic approaches to testing visualization effectiveness, designing controlled experiments that measure how different dashboard designs impact user understanding and decision-making speed.
What's included
3 videos1 reading3 assignments
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