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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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3776 - 3800 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Phillipine P

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Apr 18, 2024

this was a lovely course to do

By Thành N T

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Mar 28, 2024

Excellent but it's can be more

By Syndia G

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Mar 18, 2024

Found the course super helpful

By swati s

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Mar 13, 2024

AMAZING COURSE VERY INSIGHTFUL

By Maazshayk 2

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Mar 3, 2024

It was a Very good experience.

By Joey B

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Jan 15, 2024

Loved the content and concepts

By Kasra S

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Nov 9, 2023

engaging and straight forward.

By Richard C

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Oct 27, 2023

Very thorough and not too hard

By Muhammad R

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Sep 21, 2023

This course is very intersting

By Israel “ P

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Sep 21, 2023

The course is really worth it.

By chinthaka w

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Sep 12, 2023

enjoy the course good learning

By Raja N R K

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Sep 1, 2023

thank you for this opportunity

By Melanie F

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Aug 30, 2023

Excellent introduction course!

By Sujith S

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Jul 25, 2023

Surely, Its Good For beginners

By Kristin G

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Jun 20, 2023

Very informative and engaging!

By Briana E

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May 22, 2023

Very educational and hands on.

By Amanda C

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Apr 29, 2023

Very good introduction course.

By Belch C

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Mar 30, 2023

GREAT COURSE, VERY INSIGHTFUL!

By Mohd A N M T

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Feb 14, 2023

Very good course for beginner.

By Ikbol A

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Feb 12, 2023

Great job for beginner course.

By Beatriz G O

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Feb 5, 2023

Excelente Curso, muy completo.

By Dr. V K S G

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Jan 23, 2023

excellent teachers and content

By Rubalavanya R

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Jan 8, 2023

core to the point , no boredom

By Gabriela H

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Dec 25, 2022

Love this introductory course.

By Sean T

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Dec 8, 2022

Best course I have ever taken!