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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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3876 - 3900 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Nikhil B

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Sep 20, 2024

awesome certification course

By Arturo M

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Sep 11, 2024

Maravilloso y super práctico

By Humberto C

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Aug 23, 2024

Was streamlined and helpful.

By Jeremiah D C

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Jul 30, 2024

So much to learn. Thank you!

By Shivangi S

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Jun 17, 2024

Thank you for the experience

By Nikhil K

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May 19, 2024

Very helpful and informative

By Deepika S

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Feb 16, 2024

it is very useful for my job

By Adeleke O

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Nov 20, 2023

The facilitator is awesome !

By Sintija J

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Nov 17, 2023

I enjoy the learning process

By ami a

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Nov 5, 2023

Great information, Thank you

By Uduak E

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Aug 20, 2023

So much to learn, I love it!

By david M

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Jul 31, 2023

Thorough and well presented!

By Eldina Z

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Jun 19, 2023

Very interesting and useful!

By SHAISTA S

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Jun 10, 2023

so good course so much learn

By Du'a N Y Z ד ז

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Mar 11, 2023

Informative & easy-to-follow

By Terrance G

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Mar 7, 2023

Amazing start to the program

By Hossam Z

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Feb 23, 2023

Excellent from all aspects.

By Asilo D

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Feb 14, 2023

The course was very engaging

By Trick S

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Feb 3, 2023

This coure is surely amazing

By Gokul K

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Jan 16, 2023

good course it helps me lot

By Double 0 G

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Dec 31, 2022

Useful detailed information,

By Abhinav S

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Dec 16, 2022

GREAT LEARNING FOR BEGINNERS

By Cj M

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Dec 6, 2022

definitely going to continue

By Muhammad A K

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Nov 25, 2022

i like to learn new horizons