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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4051 - 4075 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Shubh G

•

Feb 2, 2023

Very helpful and precious

By Mohammed E

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Jan 27, 2023

thank you so much for all

By Emon B

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Jan 5, 2023

I loved doing this course

By Vaasu S G

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Dec 31, 2022

Very well crafted session

By DigitaL H K P

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Dec 12, 2022

Thanks, Coursera & Google

By Vishakha K

•

Dec 6, 2022

great source of knowledge

By Samantha G

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Nov 27, 2022

Great informative course.

By Naveed J

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Nov 20, 2022

one of the best course :)

By Hitesh S

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Nov 1, 2022

Meaningful and insightful

By Siti N H B H

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Nov 1, 2022

this is my favorite title

By Khalid M

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Oct 29, 2022

Really informatic course

By Levon M

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Oct 26, 2022

Covers good fundamentals

By Fatima L

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Sep 28, 2022

Instructors are amazing!

By Ahmed K H

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Sep 1, 2022

great from to to bottom.

By Arunkumar h A

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Sep 1, 2022

doing well about society

By Manha Q

•

Aug 5, 2022

Very helpfull and Amazing

By Pejman D

•

Jul 6, 2022

Tidy, Clear and Organised

By Devalnath

•

Jul 6, 2022

Totally worth every penny

By Isam M

•

Jun 27, 2022

Very good for the starter

By Tangou T A S

•

Jun 25, 2022

Great course. I recommend

By muneer h

•

Dec 14, 2025

great course i ever seen

By Hadiqa G

•

Dec 11, 2025

It was very informative.

By Victor G S

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Nov 13, 2025

Really throughout course

By Christian U

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Nov 9, 2025

Very Good for your live!

By Saam H

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Oct 22, 2025

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