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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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4001 - 4025 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By Julius C

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May 16, 2023

the best program ever woow

By ahmad a

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Jan 9, 2023

I loved it . It is great .

By Sagnik B

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Nov 3, 2022

Great learning experience!

By VISHNUVARTHAN V

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Oct 23, 2022

excellent teaching method

By Moustafa A

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Jun 26, 2022

nice course for begganers

By Shibi S

•

Nov 19, 2025

good and effective course

By FIORELLA J G E

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Oct 1, 2025

se aprende mucho me gusta

By MANISHA B

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Sep 27, 2025

good course for beginners

By KAMILA C D F

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Aug 4, 2025

Kamila Caetano de Freitas

By Rahul C

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Jul 15, 2025

best course for marketing

By CICERA T D S C

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May 21, 2025

Estou aprendendo bastante

By Sarahk A

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Apr 27, 2025

great course, almost done

By Tam T

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Mar 25, 2025

It's interesting to learn

By Mohammed A

•

Feb 15, 2025

Best course for begineers

By Aarav

•

Feb 14, 2025

Good Course for Beginners

By Md S A

•

Jan 29, 2025

its a very benifit course

By Rahi R

•

Jan 28, 2025

best course for marketing

By waiphone t

•

Jan 23, 2025

cannot verify my passport

By João P S

•

Jan 19, 2025

Top! Experiência incrível

By Dié N

•

Dec 3, 2024

le cours est intéressant.

By Darwin B

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Nov 29, 2024

excelente, aprendí mucho!

By Mathuli N

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Oct 15, 2024

It was quite informative.

By Sazzad H

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Sep 20, 2024

yytyrrerrer4rththrthrttrh

By Anees A S

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Sep 17, 2024

Great Foundational Course

By Sreekanth B

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Aug 13, 2024

Excellent course content.