En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.

Fundamentos del marketing mix
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Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization


Instructors: Maria Teresa Aranzabal
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University of Illinois Urbana-Champaign
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Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
Reviewed on Sep 15, 2024
me ayudo muchoo, los quizz eran algo complicados porque venían cosas específicas pero me sirvieron bastante
Reviewed on May 24, 2022
MUY BUEN CURSO, DESARROLLA MUCHAS HABILIDADES EN LO PERSONAL, Y ES MUY EFECTIVO EN EL APRENDIZAJE

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