Grow with AI: Your AI-driven Growth Marketing strategy

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Grow with AI: Your AI-driven Growth Marketing strategy

This course is part of Generative AI for Growth Marketing Specialization

Instructors: Thalita Milan

14,841 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

93 reviews

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

93 reviews

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Develop an AI-powered Growth Marketing strategy that increases customer engagement and sales.
Utilize AI in creating efficient and result-oriented marketing tactics for each stage of the customer’s journey.
Implement AI tools for enhancing business growth and achieving revenue targets.
Analyze and apply AI insights to optimize marketing efforts and ROI.

Skills you'll gain

Details to know

Shareable certificate

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Assessments

4 assignments

Taught in English

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This course is part of the Generative AI for Growth Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape.

In Module 1, delve into how AI transforms growth strategies, enhances market understanding, and optimizes the customer journey, setting the foundation for tangible business growth.

What's included

10 videos4 readings1 assignment2 discussion prompts1 plugin

10 videos Total 52 minutes

Introduction and welcome 1 minute
Introduction to growth marketing 4 minutes
AI & growth marketing: A perfect match 4 minutes
AI Applications Across the Growth Marketing Funnel 7 minutes
Decode market trends with AI 8 minutes
Outsmart competitors with AI-powered analysis 5 minutes
Craft customer-centric strategies using AI insights 5 minutes
Set a strategic direction with AI 7 minutes
Identify your target audience with AI 6 minutes
Design a highly converting customer journey with AI 4 minutes

4 readings Total 20 minutes

Welcome to the course 5 minutes
The Power of Generative AI in Transforming Consumer Marketing 5 minutes
Harnessing AI to Uncover Engaging Content Topics for Niche Businesses 5 minutes
AI-Driven Buyer Persona Development 5 minutes

1 assignment Total 30 minutes

Create an AI-powered Growth Marketing Strategy 30 minutes

2 discussion prompts Total 20 minutes

Bridging the Gap: Adapting AI for Growth in Traditional Marketing Frameworks 10 minutes
Staying True to Your Roots: Aligning AI Goals with Company Values in a Dynamic Market 10 minutes

1 plugin Total 20 minutes

Hands-On Lab: Map Out a Customer Journey with AI 20 minutes

Module 2 focuses on mastering AI for crafting targeted communication through effective email list building. Explore practical demonstrations using CRM tools to segment leads and create targeted strategies.

What's included

10 videos3 readings1 assignment2 discussion prompts1 plugin

10 videos Total 53 minutes

Introduction to module 2 1 minute
Fundamentals of customer attraction and email list generation 4 minutes
AI Strategies for Customer Discovery and Engagement 5 minutes
Identify content topics with AI 6 minutes
AI-enhanced lead capture strategies 8 minutes
AI in organic content creation 7 minutes
AI for optimizing paid advertising content 7 minutes
Essential tools for AI-enhanced list building 7 minutes
Master AI-powered lead segmentation 6 minutes
Implement effective lead segmentation 3 minutes

3 readings Total 15 minutes

Content Ideas for Niche Audiences: Engagement and Retention 5 minutes
Enhancing AI Content Creation: Selection and Innovation 5 minutes
Mastering Lead Segmentation for Targeted Marketing 5 minutes

1 assignment Total 30 minutes

Attract Potential Customers and Build an Email List with AI 30 minutes

2 discussion prompts Total 20 minutes

Harmony of Man and Machine: Ensuring AI Augments Human Creativity in Content 10 minutes
Finding the Sweet Spot: Balancing Automation and Personalization in AI-driven Content 10 minutes

1 plugin Total 20 minutes

Hands-On Lab: Use AI to Drive Brand Awareness and Grow an Email List 20 minutes

Module 3 focuses on leveraging AI to nurture leads effectively, enhance personalization, and increase customer retention and advocacy through automation and innovative strategies.

What's included

10 videos3 readings1 assignment2 discussion prompts1 plugin

10 videos Total 60 minutes

Introduction to module 3 2 minutes
Foundations of lead nurturing and acquisition strategies 11 minutes
The role of marketing automation in lead conversion 11 minutes
Design a lead nurturing sequence with the help of AI 8 minutes
Implement automated lead nurturing sequences 5 minutes
AI for personalization scaling: Convert customers on autopilot 6 minutes
AI for direct email personalization 5 minutes
Enhance customer onboarding and experience with AI 5 minutes
AI applications to customer service 3 minutes
Explore customer advocacy strategies with AI 4 minutes

3 readings Total 15 minutes

The Power of Marketing Automation: Efficiency and Personalization 5 minutes
AI in Email Creation: Enhancing Engagement and Productivity 5 minutes
Transforming Customer Service with AI: Efficiency and Personalization 5 minutes

1 assignment Total 30 minutes

Turn prospects into happy customers and advocates with AI 30 minutes

2 discussion prompts Total 20 minutes

Personalization with a Human Touch: Using AI to Enhance Email Marketing without Losing Brand Authenticity 10 minutes
The Human-AI Partnership: Overcoming Challenges in AI-powered Email Personalization 10 minutes

1 plugin Total 20 minutes

Hands-On Lab: Use AI to Turn Leads into Paying Customers 20 minutes

Module 4 equips you with the tools to enhance your Growth Marketing strategy using AI-driven analytics, enabling you to decode marketing success, refine strategies, and navigate ethical considerations for sustainable growth.

What's included

11 videos3 readings1 assignment2 discussion prompts1 plugin

11 videos Total 49 minutes

Introduction to module 4 2 minutes
Analyze marketing key performance indicators (KPIs) with AI 12 minutes
Measure funnel conversions performance using AI 6 minutes
AI applications in customer experience analytics 4 minutes
Enhance top-of-the-funnel strategies with AI 5 minutes
Refine funnel conversions and acquisition strategies with AI 4 minutes
Boost customer satisfaction and retention through AI insights 5 minutes
Navigate ethical AI use in Marketing 3 minutes
Stay ahead with AI and Marketing innovations 2 minutes
AI beyond Marketing: Catalyzing organizational growth 3 minutes
Wrap up and key takeaways 2 minutes

3 readings Total 15 minutes

Generative AI in Marketing Analytics: Deep Insights and Strategy 5 minutes
Funnel Optimization: Key to Conversion and Growth 5 minutes
Ethical AI in Marketing: Building Trust and Transparency 5 minutes

1 assignment Total 30 minutes

Optimize your Growth Marketing Strategy with AI-Driven Analytics 30 minutes

2 discussion prompts Total 20 minutes

Revolutionizing the Funnel: AI's Role in Diagnosing and Enhancing Marketing Conversion Strategies 10 minutes
Navigating the Ethical Maze: Addressing AI's Challenges in Data Privacy and Bias in Marketing 10 minutes

1 plugin Total 20 minutes

Hands-On Lab: Use AI to Optimize Your Marketing Strategy with Data 20 minutes

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Instructors

Instructor ratings

(25 ratings)

Thalita Milan

Starweaver

1 Course 14,841 learners

Offered by

Starweaver

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Reviewed on Sep 16, 2025

It was quick informative but you can say, the Test or QA's were quite easy or generic.

Reviewed on Oct 9, 2025

Quizzes were easy but this actually helped to solidify learning the material.

Reviewed on Sep 15, 2025

it was a good course, some of the chatgpt examples need to be elaborated on so we can see more of how it reacts

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.