This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following:

International Marketing & Cross Industry Growth Capstone Project
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International Marketing & Cross Industry Growth Capstone Project
This course is part of International Marketing & Cross Industry Growth Specialization

Instructor: Dae Ryun Chang
8,320 already enrolled
Included with
77 reviews
Skills you'll gain
- Case Studies
- Global Marketing
- Strategic Marketing
- Competitive Analysis
- New Business Development
- Marketing
- Brand Strategy
- Product Knowledge
- Innovation
- Company, Product, and Service Knowledge
- Peer Review
- Branding
- Market Analysis
- Product Management
- Marketing Management
- Growth Strategies
- Product Promotion
- Benchmarking
- Promotional Strategies
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There are 6 modules in this course
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Yonsei University

Yonsei University

Yonsei University
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Reviewed on Oct 3, 2023
Amazing way to put the previous knowledge from the five courses on practice! I really enjoyed this capstone project and the guidance from the professor. Thanks!
Reviewed on Aug 16, 2017
Looking forward to applying what I have learnt. This was indeed an interesting journey into acquiring knowledge and different perspectives in Marketing.

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