Marketing Management Essentials: Product and Branding

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Marketing Management Essentials: Product and Branding

Instructor: Dushinka Karani

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

10 reviews

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

10 reviews

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understand the product lifecycle
Analyze market phases
Develop a product strategy

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

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There is 1 module in this course

In this course, discover the stages of a product's life. From inception to decline. Learn to navigate the product lifecycle, analyze market trends, and develop strategies for a competitive edge. Understand the importance of each phase in the lifecycle to optimize product strategy and market presence.

In this course, we will learn about the product lifecycle, a fundamental concept in marketing that mirrors the stages of life. Products are born, grow, mature, and eventually decline. This progression is depicted as a lifecycle curve, representing the product's demand over time. Understanding this cycle is key to developing strategies that effectively navigate the market and secure a competitive advantage.

What's included

2 videos4 readings1 assignment

2 videos Total 12 minutes

What is the Product Lifecycle? 7 minutes
The Brand Model: Essence, Values, Personality 5 minutes

4 readings Total 75 minutes

About the Professor 5 minutes
About the Course 5 minutes
Product Strategty - Portfolio Management Concepts, Types, and Tools 60 minutes
Rate this Course! 5 minutes

1 assignment Total 10 minutes

Graded Assessment 10 minutes

Instructor

Dushinka Karani

IE Business School

8 Courses 4,580 learners

Offered by

IE Business School

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Reviewed on Sep 13, 2024

It helped me a lot to know about the product and branding i got some basic knowledge about the marketing management..

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