In this course, you'll explore the transformative role of AI in sales and personal productivity. Starting with foundational concepts, you’ll dive deep into sales intelligence, time management, and AI-powered prospecting tools. The course guides you through strategies for incorporating generative AI into your daily workflow, helping you achieve a competitive edge in sales. With practical techniques, you’ll learn how to harness AI to automate tedious tasks, enhance communication, and close sales more effectively.

The AI Edge: Unlocking AI for Sales Efficiency and Growth
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The AI Edge: Unlocking AI for Sales Efficiency and Growth

Instructor: Wiley-Expert Edge Course Instructors
Recommended experience
Recommended experience
Beginner level
This course is suitable for professionals in sales, marketing, or business development. No specific technical knowledge is required.
Recommended experience
Recommended experience
Beginner level
This course is suitable for professionals in sales, marketing, or business development. No specific technical knowledge is required.
What you'll learn
How to implement AI to enhance sales intelligence and efficiency.
Techniques for prioritizing AI opportunities and integrating them into workflows.
How to develop and execute sales strategies using AI-powered tools.
Details to know

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March 2026
40 assignments
See how employees at top companies are mastering in-demand skills

There are 40 modules in this course
In this section, we explore AI's gradual emergence and sudden impact, analyzing its historical development, real-world applications, and adoption challenges.
What's included
2 videos1 reading1 assignment
2 videos•Total 2 minutes
- Introduction - Overview Video•1 minute
- The Beginning of Everything - Overview Video•1 minute
1 reading•Total 5 minutes
- The Beginning of Everything - The Reading•5 minutes
1 assignment•Total 10 minutes
- The Evolution of AI and Human Interaction•10 minutes
In this section, we explore how AI has become a constant presence in all of our lives and examine its ongoing development.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- AI Everywhere, All the Time - Overview Video•1 minute
1 reading•Total 5 minutes
- AI Everywhere, All the Time - The Reading•5 minutes
1 assignment•Total 10 minutes
- Foundations of Artificial Intelligence•10 minutes
In this section, we will explore the concept of the technological singularity and its potential impact on AI's evolution.
What's included
1 reading1 assignment
1 reading•Total 5 minutes
- The Next Level Is the Singularity Near - The Reading•5 minutes
1 assignment•Total 10 minutes
- The Future of Human-Machine Interaction•10 minutes
In this section, we examine AI integration strategies, ethical considerations, and hybrid human-AI workflows to enhance professional performance and adapt to future technological advancements.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- The Six Million Dollar Man - Overview Video•1 minute
1 reading•Total 10 minutes
- The Six Million Dollar Man - The Reading•10 minutes
1 assignment•Total 10 minutes
- Human and Machine Synergy•10 minutes
In this section, we examine how IQ, AQ, EQ, and TQ work together to improve sales agility and effectiveness.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- The Four Elements of Sales Intelligence - Overview Video•1 minute
1 reading•Total 10 minutes
- The Four Elements of Sales Intelligence - The Reading•10 minutes
1 assignment•Total 10 minutes
- The Four Elements of Sales Intelligence•10 minutes
In this section, we examine the risks of unverified AI outputs and the need for verification.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Liar, Liar, Pants on Fire - Overview Video•1 minute
1 reading•Total 5 minutes
- Liar, Liar, Pants on Fire - The Reading•5 minutes
1 assignment•Total 10 minutes
- The Perils of Unverified Information•10 minutes
In this section, we examine anthropomorphism in AI interactions, analyze risks of human-like trust, and evaluate AI's limitations in emotional and ethical contexts.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Robots Have Goals, Not Souls - Overview Video•1 minute
1 reading•Total 10 minutes
- Robots Have Goals, Not Souls - The Reading•10 minutes
1 assignment•Total 10 minutes
- The Human-Machine Divide•10 minutes
In this section, we examine authority bias in AI, emphasizing the need to evaluate data quality and apply critical reasoning to AI outputs for informed decision-making.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Beware of the Authority Bias - Overview Video•1 minute
1 reading•Total 5 minutes
- Beware of the Authority Bias - The Reading•5 minutes
1 assignment•Total 10 minutes
- Navigating AI and Human Judgment•10 minutes
In this section, we explore how generative AI streamlines tasks like tailored email drafting, client visitation planning, and sales report analysis. It highlights practical applications for improving efficiency and decision-making.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Harnessing Generative AI - Overview Video•1 minute
1 reading•Total 5 minutes
- Harnessing Generative AI - The Reading•5 minutes
1 assignment•Total 10 minutes
- Exploring Generative AI Fundamentals•10 minutes
In this section, we examine Asimov's Three Laws for robotics, ethical implications of autonomous systems, and strategies for ensuring AI safety and responsible decision-making.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Robot Rules - Overview Video•1 minute
1 reading•Total 10 minutes
- Robot Rules - The Reading•10 minutes
1 assignment•Total 10 minutes
- Navigating AI Ethics and Best Practices•10 minutes
In this section, we explore time discipline, emphasizing self-driven choices and data-informed task prioritization to enhance productivity and align with personal and professional goals.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Time Discipline - Overview Video•1 minute
1 reading•Total 10 minutes
- Time Discipline - The Reading•10 minutes
1 assignment•Total 10 minutes
- Mastering Time Discipline for Sales Excellence•10 minutes
In this section, we explore the CEO mindset for time management, emphasizing personal responsibility, ruthless prioritization, and leveraging AI tools for productivity and impact.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Fundamentals of Me Management - Overview Video•1 minute
1 reading•Total 10 minutes
- Fundamentals of Me Management - The Reading•10 minutes
1 assignment•Total 10 minutes
- Mastering Personal Resource Management•10 minutes
In this section, we explore attention control and time blocking to enhance focus, reduce distractions, and align work with cognitive patterns for improved productivity and sales performance.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Attention Control and Time Blocking - Overview Video•1 minute
1 reading•Total 10 minutes
- Attention Control and Time Blocking - The Reading•10 minutes
1 assignment•Total 10 minutes
- Mastering Focus and Productivity•10 minutes
In this section, we explore calendar-based sales planning, CRM integration, and AI tools to enhance task management and meeting efficiency. The focus is on intentional routines for improved productivity and structured daily sales activities.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Sales Day Planning, CRM, and Calendar Management - Overview Video•1 minute
1 reading•Total 15 minutes
- Sales Day Planning, CRM, and Calendar Management - The Reading•15 minutes
1 assignment•Total 10 minutes
- Sales Planning and Time Optimization•10 minutes
In this section, we explore the first seven steps to optimize sales time with AI. Key concepts include time audits, AI integration, and the three A's.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- The First Seven Steps on Your AI Edge Journey - Overview Video•1 minute
1 reading•Total 10 minutes
- The First Seven Steps on Your AI Edge Journey - The Reading•10 minutes
1 assignment•Total 10 minutes
- Navigating the AI Edge Journey•10 minutes
In this section, we conduct a time investment audit to identify time drains, analyze activity logs, and optimize prime selling hours for improved productivity and sales effectiveness.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Time Investment Audit - Overview Video•1 minute
1 reading•Total 10 minutes
- Time Investment Audit - The Reading•10 minutes
1 assignment•Total 10 minutes
- Time Investment Audit Insights•10 minutes
In this section, we explore AI applications for email management, task prioritization, and scheduling to enhance productivity.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Brainstorming and Prioritizing AI Possibilities - Overview Video•1 minute
1 reading•Total 10 minutes
- Brainstorming and Prioritizing AI Possibilities - The Reading•10 minutes
1 assignment•Total 10 minutes
- Strategic Use of AI in Task Management•10 minutes
In this section, we explore deliberate practice strategies, prompt design for AI tasks, and tracking progress in AI tool usage to enhance competency and efficiency.
What's included
1 video3 readings1 assignment
1 video•Total 1 minute
- Practice and Prompts - Overview Video•1 minute
3 readings•Total 25 minutes
- Introduction•10 minutes
- Practice Building a Prompt•5 minutes
- Build a Sales Prompt Library•10 minutes
1 assignment•Total 10 minutes
- Mastering AI Interaction Through Practice and Precision•10 minutes
In this section, we examine patterns in AI-generated content, assess trustworthiness, and explore the implications of automation in professional communication.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- If It Quacks Like a Duck - Overview Video•1 minute
1 reading•Total 15 minutes
- If It Quacks Like a Duck - The Reading•15 minutes
1 assignment•Total 10 minutes
- Navigating Trust and Authenticity in AI and Business•10 minutes
In this section, we explore how to improve written communication clarity and impact. Key concepts include structured writing techniques, professional credibility, and career growth through effective communication.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Write and Edit Better - Overview Video•1 minute
1 reading•Total 10 minutes
- Write and Edit Better - The Reading•10 minutes
1 assignment•Total 10 minutes
- Writing Skills and Professional Communication•10 minutes
In this section, we explore editing strategies to enhance clarity, design AI prompts for effective revision, and analyze text structure for improved readability and professionalism.
What's included
1 video3 readings1 assignment
1 video•Total 1 minute
- The Power of Editing - Overview Video•1 minute
3 readings•Total 35 minutes
- Introduction•10 minutes
- Vocabulary•10 minutes
- Spelling•15 minutes
1 assignment•Total 10 minutes
- Mastering the Art of Revision•10 minutes
In this section, we explore using AI to enhance human writing, analyze AI-generated text for quality, and edit output to reflect personal style and authenticity.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- AI Is a Faster Writer You Are a Better Human - Overview Video•1 minute
1 reading•Total 10 minutes
- AI Is a Faster Writer You Are a Better Human - The Reading•10 minutes
1 assignment•Total 10 minutes
- Balancing AI and Human Creativity•10 minutes
In this section, we examine the limitations of AI-driven sales tools and emphasize the importance of human interaction in prospecting and client engagement.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- The Asynchronous Seller - Overview Video•1 minute
1 reading•Total 10 minutes
- The Asynchronous Seller - The Reading•10 minutes
1 assignment•Total 10 minutes
- The Asynchronous Seller's Guide•10 minutes
In this section, we explore synchronous and asynchronous prospecting methods to enhance sales engagement.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Synchronous versus Asynchronous Prospecting - Overview Video•1 minute
1 reading•Total 10 minutes
- Synchronous versus Asynchronous Prospecting - The Reading•10 minutes
1 assignment•Total 10 minutes
- Human and Machine in Sales Prospecting•10 minutes
In this section, we explore how AI enhances prospecting by targeting the right prospects, automating tasks, and improving engagement through intent data and research.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- A Powerful Prospecting Partner - Overview Video•1 minute
1 reading•Total 5 minutes
- A Powerful Prospecting Partner - The Reading•5 minutes
1 assignment•Total 10 minutes
- Leveraging AI for Sales Success•10 minutes
In this section, we explore structured prospecting sequences to capture attention in a competitive, AI-driven environment. We focus on multi-channel messaging, cadence, and measuring effectiveness to build engagement and familiarity with prospects.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Prospecting Sequences - Overview Video•1 minute
2 readings•Total 25 minutes
- Introduction•15 minutes
- Touches•10 minutes
1 assignment•Total 10 minutes
- Mastering Prospecting Sequences•10 minutes
In this section, we explore creating targeted prospecting lists, defining ideal customer profiles, and using predictive scoring to enhance sales efficiency.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Targeted Lists - Overview Video•1 minute
1 reading•Total 15 minutes
- Targeted Lists - The Reading•15 minutes
1 assignment•Total 10 minutes
- Effective Sales Prospecting and Lead Qualification•10 minutes
In this section, we explore AI-assisted message generation, emphasizing the balance between human empathy and machine efficiency in crafting personalized and targeted prospecting messages for effective sales outreach.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Message Matters - Overview Video•1 minute
2 readings•Total 30 minutes
- Introduction•15 minutes
- Craft the Message•15 minutes
1 assignment•Total 10 minutes
- Mastering Effective Communication Strategies•10 minutes
In this section, we explore slow prospecting strategies to build long-term visibility and authority through personal branding and consistent content creation on LinkedIn.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Slow Prospecting - Overview Video•1 minute
2 readings•Total 20 minutes
- Introduction•10 minutes
- Content Creation•10 minutes
1 assignment•Total 10 minutes
- Mastering Long-Term Sales and Content Building•10 minutes
In this section, we explore the importance of identifying qualified opportunities, applying systematic qualification techniques, and prioritizing high-probability prospects to ensure sales success.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Everything in Sales Begins with a Qualified Opportunity - Overview Video•1 minute
1 reading•Total 10 minutes
- Everything in Sales Begins with a Qualified Opportunity - The Reading•10 minutes
1 assignment•Total 10 minutes
- Sales Qualification Fundamentals•10 minutes
In this section, we explore discovery as the foundation of sales success, focusing on strategic questioning, stakeholder qualification, and understanding psychological factors to build trust and drive deal closure.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- The Art of Discovery - Overview Video•1 minute
1 reading•Total 10 minutes
- The Art of Discovery - The Reading•10 minutes
1 assignment•Total 10 minutes
- The Art of Discovery in Sales•10 minutes
In this section, we examine eight discovery mistakes, focusing on self-orientation, listening, and preparation.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Eight Big Discovery Mistakes You Need to Avoid - Overview Video•1 minute
1 reading•Total 10 minutes
- Eight Big Discovery Mistakes You Need to Avoid - The Reading•10 minutes
1 assignment•Total 10 minutes
- Avoiding Common Discovery Mistakes•10 minutes
In this section, we explore the importance of open-ended discovery questions in sales, focusing on structured questioning, stakeholder needs analysis, and root-cause analysis to drive deal success and alignment.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Pre-Discovery Call Research - Overview Video•1 minute
1 reading•Total 20 minutes
- Pre-Discovery Call Research - The Reading•20 minutes
1 assignment•Total 10 minutes
- Mastering Pre-Discovery Call Research•10 minutes
In this section, we explore AI-driven competitive analysis techniques to anticipate and address objections from prospect research. Key concepts include analyzing AI-generated comparisons and designing counter-strategies for sales success.
What's included
1 video2 readings1 assignment
1 video•Total 1 minute
- Discovery Questions: What You Want to Learn - Overview Video•1 minute
2 readings•Total 30 minutes
- Introduction•15 minutes
- Measurable Business Outcomes•15 minutes
1 assignment•Total 10 minutes
- Mastering Discovery and Engagement Questions•10 minutes
In this section, we explore using AI for error checking, personalization, and team collaboration in proposal building to enhance sales outcomes in competitive environments.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Competitive Analysis and Objection Prevention - Overview Video•1 minute
1 reading•Total 10 minutes
- Competitive Analysis and Objection Prevention - The Reading•10 minutes
1 assignment•Total 10 minutes
- Evaluating Business Decisions and AI Impact in Sales•10 minutes
In this section, we explore how to use AI to improve the effectiveness and personalization of sales proposals.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- AI-Powered Proposals - Overview Video•1 minute
1 reading•Total 10 minutes
- AI-Powered Proposals - The Reading•10 minutes
1 assignment•Total 10 minutes
- AI in Sales Proposal Development•10 minutes
In this section, we explore AI-driven closing tactics and objection handling.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Closing the Sale - Overview Video•1 minute
1 reading•Total 10 minutes
- Closing the Sale - The Reading•10 minutes
1 assignment•Total 10 minutes
- Mastering the Art of Closing Sales•10 minutes
In this section, we explore how social proof influences buyer behavior through case studies, testimonials, and peer validation to build trust and drive conversions.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Case Studies and Social Proof - Overview Video•1 minute
1 reading•Total 10 minutes
- Case Studies and Social Proof - The Reading•10 minutes
1 assignment•Total 10 minutes
- Leveraging AI and Social Proof in Sales•10 minutes
In this section, we explore using AI to identify key contract clauses, analyze indemnification and payment terms, and evaluate termination and dispute resolution provisions for effective risk management.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- Contracts and Lawyers and Terms and Conditions, Oh My! - Overview Video•1 minute
1 reading•Total 10 minutes
- Contracts and Lawyers and Terms and Conditions, Oh My! - The Reading•10 minutes
1 assignment•Total 10 minutes
- Contract Review and Negotiation Essentials•10 minutes
In this section, we explore how CRM can become a strategic asset by improving sales efficiency and long-term revenue outcomes.
What's included
1 video1 reading1 assignment
1 video•Total 1 minute
- AI Turns Your CRM into a Strategic Partner - Overview Video•1 minute
1 reading•Total 10 minutes
- AI Turns Your CRM into a Strategic Partner - The Reading•10 minutes
1 assignment•Total 10 minutes
- Leveraging AI and CRM for Strategic Advantage•10 minutes
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