John Wiley & Sons

The AI Edge: Unlocking AI for Sales Efficiency and Growth

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John Wiley & Sons

The AI Edge: Unlocking AI for Sales Efficiency and Growth

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to implement AI to enhance sales intelligence and efficiency.

  • Techniques for prioritizing AI opportunities and integrating them into workflows.

  • How to develop and execute sales strategies using AI-powered tools.

Details to know

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Recently updated!

March 2026

Assessments

40 assignments

Taught in English

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There are 40 modules in this course

In this section, we explore AI's gradual emergence and sudden impact, analyzing its historical development, real-world applications, and adoption challenges.

What's included

2 videos1 reading1 assignment

In this section, we explore how AI has become a constant presence in all of our lives and examine its ongoing development.

What's included

1 video1 reading1 assignment

In this section, we will explore the concept of the technological singularity and its potential impact on AI's evolution.

What's included

1 reading1 assignment

In this section, we examine AI integration strategies, ethical considerations, and hybrid human-AI workflows to enhance professional performance and adapt to future technological advancements.

What's included

1 video1 reading1 assignment

In this section, we examine how IQ, AQ, EQ, and TQ work together to improve sales agility and effectiveness.

What's included

1 video1 reading1 assignment

In this section, we examine the risks of unverified AI outputs and the need for verification.

What's included

1 video1 reading1 assignment

In this section, we examine anthropomorphism in AI interactions, analyze risks of human-like trust, and evaluate AI's limitations in emotional and ethical contexts.

What's included

1 video1 reading1 assignment

In this section, we examine authority bias in AI, emphasizing the need to evaluate data quality and apply critical reasoning to AI outputs for informed decision-making.

What's included

1 video1 reading1 assignment

In this section, we explore how generative AI streamlines tasks like tailored email drafting, client visitation planning, and sales report analysis. It highlights practical applications for improving efficiency and decision-making.

What's included

1 video1 reading1 assignment

In this section, we examine Asimov's Three Laws for robotics, ethical implications of autonomous systems, and strategies for ensuring AI safety and responsible decision-making.

What's included

1 video1 reading1 assignment

In this section, we explore time discipline, emphasizing self-driven choices and data-informed task prioritization to enhance productivity and align with personal and professional goals.

What's included

1 video1 reading1 assignment

In this section, we explore the CEO mindset for time management, emphasizing personal responsibility, ruthless prioritization, and leveraging AI tools for productivity and impact.

What's included

1 video1 reading1 assignment

In this section, we explore attention control and time blocking to enhance focus, reduce distractions, and align work with cognitive patterns for improved productivity and sales performance.

What's included

1 video1 reading1 assignment

In this section, we explore calendar-based sales planning, CRM integration, and AI tools to enhance task management and meeting efficiency. The focus is on intentional routines for improved productivity and structured daily sales activities.

What's included

1 video1 reading1 assignment

In this section, we explore the first seven steps to optimize sales time with AI. Key concepts include time audits, AI integration, and the three A's.

What's included

1 video1 reading1 assignment

In this section, we conduct a time investment audit to identify time drains, analyze activity logs, and optimize prime selling hours for improved productivity and sales effectiveness.

What's included

1 video1 reading1 assignment

In this section, we explore AI applications for email management, task prioritization, and scheduling to enhance productivity.

What's included

1 video1 reading1 assignment

In this section, we explore deliberate practice strategies, prompt design for AI tasks, and tracking progress in AI tool usage to enhance competency and efficiency.

What's included

1 video3 readings1 assignment

In this section, we examine patterns in AI-generated content, assess trustworthiness, and explore the implications of automation in professional communication.

What's included

1 video1 reading1 assignment

In this section, we explore how to improve written communication clarity and impact. Key concepts include structured writing techniques, professional credibility, and career growth through effective communication.

What's included

1 video1 reading1 assignment

In this section, we explore editing strategies to enhance clarity, design AI prompts for effective revision, and analyze text structure for improved readability and professionalism.

What's included

1 video3 readings1 assignment

In this section, we explore using AI to enhance human writing, analyze AI-generated text for quality, and edit output to reflect personal style and authenticity.

What's included

1 video1 reading1 assignment

In this section, we examine the limitations of AI-driven sales tools and emphasize the importance of human interaction in prospecting and client engagement.

What's included

1 video1 reading1 assignment

In this section, we explore synchronous and asynchronous prospecting methods to enhance sales engagement.

What's included

1 video1 reading1 assignment

In this section, we explore how AI enhances prospecting by targeting the right prospects, automating tasks, and improving engagement through intent data and research.

What's included

1 video1 reading1 assignment

In this section, we explore structured prospecting sequences to capture attention in a competitive, AI-driven environment. We focus on multi-channel messaging, cadence, and measuring effectiveness to build engagement and familiarity with prospects.

What's included

1 video2 readings1 assignment

In this section, we explore creating targeted prospecting lists, defining ideal customer profiles, and using predictive scoring to enhance sales efficiency.

What's included

1 video1 reading1 assignment

In this section, we explore AI-assisted message generation, emphasizing the balance between human empathy and machine efficiency in crafting personalized and targeted prospecting messages for effective sales outreach.

What's included

1 video2 readings1 assignment

In this section, we explore slow prospecting strategies to build long-term visibility and authority through personal branding and consistent content creation on LinkedIn.

What's included

1 video2 readings1 assignment

In this section, we explore the importance of identifying qualified opportunities, applying systematic qualification techniques, and prioritizing high-probability prospects to ensure sales success.

What's included

1 video1 reading1 assignment

In this section, we explore discovery as the foundation of sales success, focusing on strategic questioning, stakeholder qualification, and understanding psychological factors to build trust and drive deal closure.

What's included

1 video1 reading1 assignment

In this section, we examine eight discovery mistakes, focusing on self-orientation, listening, and preparation.

What's included

1 video1 reading1 assignment

In this section, we explore the importance of open-ended discovery questions in sales, focusing on structured questioning, stakeholder needs analysis, and root-cause analysis to drive deal success and alignment.

What's included

1 video1 reading1 assignment

In this section, we explore AI-driven competitive analysis techniques to anticipate and address objections from prospect research. Key concepts include analyzing AI-generated comparisons and designing counter-strategies for sales success.

What's included

1 video2 readings1 assignment

In this section, we explore using AI for error checking, personalization, and team collaboration in proposal building to enhance sales outcomes in competitive environments.

What's included

1 video1 reading1 assignment

In this section, we explore how to use AI to improve the effectiveness and personalization of sales proposals.

What's included

1 video1 reading1 assignment

In this section, we explore AI-driven closing tactics and objection handling.

What's included

1 video1 reading1 assignment

In this section, we explore how social proof influences buyer behavior through case studies, testimonials, and peer validation to build trust and drive conversions.

What's included

1 video1 reading1 assignment

In this section, we explore using AI to identify key contract clauses, analyze indemnification and payment terms, and evaluate termination and dispute resolution provisions for effective risk management.

What's included

1 video1 reading1 assignment

In this section, we explore how CRM can become a strategic asset by improving sales efficiency and long-term revenue outcomes.

What's included

1 video1 reading1 assignment

Instructor

Wiley-Expert Edge Course Instructors
John Wiley & Sons
33 Courses1,275 learners

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