Can I apply what I learn immediately to my job or business?

Absolutely! Each course is packed with actionable examples and tools you can start using now–from automating customer emails to setting up chatbots or optimizing your website’s SEO.

How will this course help my business grow?

By automating repetitive marketing tasks, you can save time, increase engagement, and personalize campaigns at scale. You’ll discover how to leverage AI for more creative content production, analysis, and customer interaction —all of which are necessary for real business momentum.

Is this course relevant for small businesses and startups?

Definitely! The courses are tailored for small businessesand startups. You will discover affordable AI tactics to build your brand, even with limited resources.

Will this course help me stay ahead in the digital marketing industry?

Absolutely! As AI continues to form the foundation of modern marketing, mastering these tools grants you a future-proof benefit that distances you from your competitors.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI Marketing: Grow Your Brand with AI Tools

Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

AI Marketing: Grow Your Brand with AI Tools

This course is part of AI Marketing Mastery Specialization

Instructors: Tanmoy Kumar Das

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understand how AI transforms digital marketing and business growth strategies.
Automate your email campaigns by writing personalized, conversion-focused messages with AI.
Create consistent and on-brand content by automating blogs, website copy, and social media posts.
Integrate AI chatbots, SEO, and analytics to boost engagement and easily track performance.

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the AI Marketing Mastery Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Ready to take your marketing to the next level? AI Marketing: Grow Your Brand with AI Tools gives you the tools you need to improve your digital strategy. Discover how to get the most out of cutting-edge AI to drive marketing success, optimize customer interactions, and boost growth.

You will learn the ultimate tools for AI-powered email marketing, content generation, and customer service automation. Discover how AI chatbots, content generators, and smart analytics can help you create impactful campaigns, optimize SEO, and connect with customers through personalized experiences. Through hands-on lessons and real-world case studies, you'll learn to drive more efficient, data-backed decisions that amplify your brand's reach and impact. Whether you're a marketer, entrepreneur, or business owner, it's time to learn AI tools that will set you apart in the market. Don't let this opportunity to level up your marketing game pass you by — enroll today, and begin crafting smarter, more effective campaigns.

Learn what AI really means for modern marketing and how top brands use it to scale. Discover essential AI tools for email marketing, personalization, and smarter digital strategies.

What's included

10 videos3 readings4 assignments

10 videos Total 33 minutes

Course Introduction 1 minute
What is Artificial Intelligence (AI) and why is it important for your business? 6 minutes
How the world's top brands are using AI marketing 3 minutes
Examples and Uses of AI in Digital Marketing 5 minutes
How to choose the right AI tool for your business 4 minutes
Introduction to AI for Email Marketing 2 minutes
Tool #1: Email delivery optimization 3 minutes
Tool #2: Identify what your contacts are looking for 4 minutes
Tool #3: Optimize Subject lines and email copy automatically 2 minutes
Tool #4: Write personalized email automatically 2 minutes

3 readings Total 30 minutes

How AI is Transforming Modern Digital Marketing Strategies 10 minutes
How AI Uses Customer Data to Improve Email Marketing Performance 10 minutes
Summary 10 minutes

4 assignments Total 48 minutes

Checkpoint Quiz 8 minutes
Checkpoint Quiz 10 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes

Explore how AI automates content creation, improves writing quality, and powers intelligent chatbots. Build hands-on skills to streamline workflows and engage customers more efficiently.

What's included

10 videos3 readings4 assignments

10 videos Total 42 minutes

What is content automation and why is it important for your business? 3 minutes
Artificial Intelligence for Content Automation 3 minutes
Tool #1: Content generation for Website, Blogs and Social Media 13 minutes
Tool #2: Transcribing your videos automatically and Descript 4 minutes
Tool #3: Grammarly 4 minutes
Exploring AI Content Automation Tools 2 minutes
What are chatbots and why they are important for your business 2 minutes
Tool #1: Manychat - Creating your account 4 minutes
Creating a chatbot for Facebook 5 minutes
Accessing the chat data and conversation history 2 minutes

3 readings Total 30 minutes

How AI Content Automation Improves Marketing Productivity 10 minutes
How AI Chatbots Improve Customer Engagement and Sales Conversion 10 minutes
Summary 10 minutes

4 assignments Total 50 minutes

Checkpoint Quiz 12 minutes
Checkpoint Quiz 8 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes

Master advanced AI tools for social media, SEO, chatbot customization, and analytics. Learn how to create fully automated, data-driven marketing systems for real-world business impact.

What's included

10 videos2 readings4 assignments

10 videos Total 30 minutes

Customizing Chatbots for Different Marketing Goals 2 minutes
Creating chatbot for Instagram, SMS or WhatsApp 4 minutes
Installing the Chatbot on your website 3 minutes
Introduction to AI Social Media Tools and why it's important for your business 2 minutes
Tool: Lately - Auto Generated Social Media posts 4 minutes
Introduction to AI For SEO of your website 2 minutes
Artificial Intelligence tools for SEO 4 minutes
What is AI Analytics and why it's important for your business 2 minutes
Tool: Amplitude - The #1 Analytics Tool for Product Teams 4 minutes
Summary 1 minute

2 readings Total 20 minutes

Multi-Channel Chatbot Strategy for Modern Digital Marketing 10 minutes
Scaling Social Media Content Production Using AI Tools 10 minutes

4 assignments Total 48 minutes

Checkpoint Quiz 6 minutes
Checkpoint Quiz 12 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Tanmoy Kumar Das

LearnKartS

31 Courses 13,171 learners

Offered by

LearnKartS

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Frequently asked questions

Yes, it’s ideal for both! For freelancers, these skills can be a means to attract high-paying clients; for marketing professionals, they can simplify processes, boost performance, and stay ahead in an increasingly AI-dominated industry.

Through this course, you’ll delve into the best tools, including Lately, ManyChat, Amplitude, Grammarly, and Descript, for AI marketing based on several use cases, such as social media automation, chatbot building, SEO optimization, and performance analysis.

Of course! The tools presented are easy to use, featuring basic interfaces. You also receive step-by-step instructions on how to incorporate them into your workflow without using any code skills.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.