there should be more practical work then just theory and in theory there should be atleast one live lecture which should cover students all problems so it will produce better understanding and students will get more and more interested in digital marketing and e commrece

Very fluffy and beginner-oriented. Doesn't really get into the actual meat of digital marketing. Solid overall in refreshing on the basics of foundational knowledge.

test questions with multiple answers were confusing. Would be nice if the number of options would be mentioned to avoid overthinking errors.

a lot of them are very very basic and don't actually teach anything. It's like looking through trash for one nugget of information.

Good enough. but needs to include more info for business owners and people who want to work for themselves and freelancers

it mentioned learning to use tools like Canva but there was no mention of any of that

Too general and excessively explaning the same visuals. Was not engaging.

Informative and useful, but lacks representation of white people.

This course was very informative but i found some of the term explanation hard to follow. There were also a lot of readings of the things that was already explained in videos that were presented as well which I though was pointless for me as a learner but I know how it can be beneficial to others.

No profundiza, información muy general.

useless course. they are saying subscription until 24 march ,charging so much money and they are not even allowing me to completely submit the tests. so useless. there can be other priorities due to which people cant complete the course on time. that does not mean you fool us by taking so much money. i enrolled for this twice and again it is over. is this a joke or what? useless course completely.

The course is boring, I was expecting something more interactive, better graphics, you have to read a lot about things that you don't have examples of where to look for them.

This did not teach me anything. The course is simply providing definitions I could find using any search engine.

Half of the program is about how is working in digital marketing, it is not useful and I am wasting my time

too general if i want to promote my business i dont know where to start from and what to do

They not give my certificate, i completed my course but they not giving my certificate

Absolutely roubish!

Lectures are 15-20 min long and have nothing substantial to learn.

I see no certificate and no way to actually add to LinkedIn. Is this even real?

I AM NOT ABLE TO VERIFY MY DOCUMENT BUT I GIVE ACCURATE ID

Not receiving my Coursera certificate

I HAVE NOT RECIVED THE CERTIFICATE

very basic course

Boring

A review of the foundations of Digital Marketing and E-commerce typically covers the essential principles and strategies that guide businesses in the digital space. Here are some of the key aspects usually included in such a review: Digital Marketing Fundamentals: Search Engine Optimization (SEO): The practice of optimizing website content to rank higher in search engine results, improving visibility and attracting organic traffic. Social Media Marketing: Using platforms like Facebook, Instagram, and Twitter to promote products, engage with customers, and build brand awareness. Content Marketing: Creating valuable, relevant, and consistent content to attract and retain a target audience, driving profitable customer actions. Email Marketing: Sending targeted emails to a list of subscribers to promote products, services, or offers, and nurturing customer relationships. Paid Advertising (PPC): Pay-per-click campaigns, such as Google Ads or social media ads, to drive traffic to a website with paid promotions. E-commerce Essentials: Online Storefronts: Building and optimizing an e-commerce website where products or services can be displayed, purchased, and delivered. Payment Gateways: Systems like PayPal, Stripe, or credit card processors that facilitate secure online payments. Customer Relationship Management (CRM): Using software to track and manage customer interactions, preferences, and purchasing behaviors, improving sales and service. E-commerce Platforms: Platforms like Shopify, WooCommerce, and Magento that offer tools to set up and manage an online store. Key Strategies: Personalization: Tailoring marketing efforts based on user behavior, preferences, and demographics to increase conversion rates. Data Analytics: Using tools like Google Analytics to monitor website traffic, customer behavior, and other metrics, enabling data-driven decisions. Customer Experience (CX): Ensuring a seamless, enjoyable experience for users, from browsing to purchasing, building loyalty, and encouraging repeat business. Challenges in Digital Marketing and E-commerce: Competition: Standing out in a crowded online marketplace. Cybersecurity: Ensuring customer data is safe and secure, especially for e-commerce transactions. Technology Integration: Staying up-to-date with new tools and technologies for better marketing and e-commerce performance. Future Trends: Artificial Intelligence (AI): AI-driven tools for personalized marketing, customer service (chatbots), and automation. Voice Search Optimization: Adapting SEO strategies to cater to voice-activated searches on devices like Alexa or Google Assistant. Sustainability: Growing importance of environmentally conscious brands and eco-friendly products. A review of digital marketing and e-commerce offers a comprehensive understanding of how businesses can harness digital tools and strategies to grow, engage customers, and drive sales online. The "Foundations of Digital Marketing and E-commerce" course is typically designed for a wide range of individuals, including: Beginners in Digital Marketing and E-commerce: Individuals who are new to the field of digital marketing or e-commerce and want to build foundational knowledge and skills. Entrepreneurs or small business owners looking to learn how to market their products and services online effectively. Marketing Professionals: Marketers seeking to expand their knowledge of digital channels, tools, and strategies to enhance their current skill set. Professionals looking to stay up-to-date with the latest digital marketing trends and technologies. Business Owners and Entrepreneurs: People interested in launching or expanding an online business and need to understand the basics of e-commerce platforms, digital sales, and marketing techniques. Individuals looking to integrate digital strategies into their traditional businesses to reach wider audiences. Students or Recent Graduates: Those studying marketing, business, or related fields, who want to gain practical skills in digital marketing and e-commerce. Individuals preparing for internships or entry-level roles in digital marketing or e-commerce. Freelancers or Consultants: Those aiming to offer digital marketing or e-commerce services to clients and need a solid understanding of foundational principles to provide quality advice. Professionals in Other Fields: People in non-marketing roles who want to understand how digital marketing and e-commerce impact their industry or organization (e.g., product managers, developers, designers, or customer service professionals). Essentially, this course is ideal for anyone who wants to learn the foundational elements of digital marketing and e-commerce, whether to start a new career, enhance their current role, or launch their own business online.

This course is very comprehensive so far. I like it. I am currently planning on earning several different certifications. I am an entrepreneur in the startup stage of my own family business. This being the fourth business venture I have embarked on. With two complete flops and one retail fish store that I am still working on. I have certainly learned a lot along the way and "paid" for my education in this arena the hard way by making good old-fashioned mistakes and learning from them along the way. I realized this venture I wanted things to be different and began to seek out formal training by means of certifications. I found Coursera and EdX. I have been auditing both programs. There are things I like about both. This program I am much more excited about. I am considering the Plus membership. Price is the only barrier keeping me back from making my final decision. Currently my 16-year-old daughter and I are both in need of a monthly membership. We homeschool our three children. The 16-year-old Shayla has managed to graduate two years early with 4.0 and double credits. She is now awaiting taking the GED when she turns 18. Until then she told me she is going to "Complete as many certifications as possible!" To gain a more formal education for herself. I am so proud of her. Anyway, two Plus subscriptions would cost us $120 per month while we work on earing certifications and taking courses to better ourselves and the business. The problem for us is $$$ our family of 6 lives on $975 SNAP/food stamps and $221 KTAP/TANF cash benefits per month to pay for all of our large family's expenses. Money is definitely tight for us. I was wondering if coursera has a financial aid program to pay for the subscription fee? The certifications we would complete using this program would be so valuable and life changing in so many ways for us. Especially for my teenage daughter. Certifications would also aid in the future success of my family business. My main goal is to never need public assistance again. I lost my retail merchandising job during Covid. I was left with very few options aside from working in fast food, which I am terrible at and cannot work due to disabilities and illness. Money is a daily struggle due to our lack of formal training. We are living in a small impoverished Appalachian town with limited opportunities for advancement in life. Discovering your certification program has already given us all so much hope for the future. Now we feel as if we may have a way to change things for our family and possibly the community granted our business is a success. Then we could help and give back. I think that's what life is about in the grand scheme of things. If there isn't aid available for the subscription, we will raise the $ anyway possible. We are a very positive and determined family. However, if there is aid or scholarships available. Pointing us in the right direction would be greatly and sincerely appreciated. We would commit to use the program five days a week as if it were a full-time job. Ensuring the aid would be put to good use and not wasted. Please help us in our goal of achieving a better life and future. You can email me at your earliest convivence at alishapatterson848@yahoo.com or call 606-671-7046. If you have any further questions, please don't hesitate to contact me. I look forward to hearing from you soon.

Sincerely,

Alisha Patterson and Family