Course Review: Foundations of Digital Marketing and E-commerce The Foundations of Digital Marketing and E-commerce course is a comprehensive introduction to the ever-evolving world of online marketing and business. Designed for beginners and professionals looking to build a strong foundation, it covers essential topics and tools that are crucial for succeeding in the digital landscape. Content and Structure The course is well-structured, divided into clear, digestible modules. Topics include: Digital Marketing Fundamentals: Introduces key concepts such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), and social media marketing. E-commerce Essentials: Discusses the basics of setting up and running an online store, including platforms like Shopify and WordPress. Content Creation: Explains how to create engaging and shareable content for different digital platforms. Analytics & Reporting: Covers the use of tools like Google Analytics to track and optimize campaign performance. Paid Advertising: Provides an overview of paid ads on platforms such as Google Ads and social media. Teaching Style The course offers a combination of video lectures, real-world case studies, quizzes, and hands-on projects. The interactive learning approach helps learners apply theoretical knowledge practically. Strengths Accessibility: This course is ideal for beginners, with no prior knowledge of marketing or e-commerce required. Practical Learning: The course includes assignments that allow students to work on real-world scenarios, making it easier to translate learning into actionable skills. Expert Instructors: The instructors are industry experts, and they present the material clearly and effectively. Updated Content: As digital marketing is a constantly evolving field, the course content stays current with the latest trends and tools. Areas for Improvement Advanced Topics: While the basics are covered well, some learners may feel the need for more in-depth knowledge of certain tools, such as advanced Google Analytics or in-depth social media strategies. Pacing: For complete beginners, some sections might feel fast-paced, requiring extra study time outside of the provided material. Conclusion Overall, Foundations of Digital Marketing and E-commerce is an excellent starting point for anyone looking to enter the digital marketing world or improve their e-commerce knowledge. It equips learners with the essential skills to build an online presence, attract customers, and understand the digital marketplace. Would recommend to beginners or those looking for a refresher in foundational skills.

The Foundations of Digital Marketing and E-commerce course offered by Google has been an incredible learning experience that has completely transformed my understanding of the digital landscape. From the very beginning, this course captivated my attention and provided me with a comprehensive foundation in the world of digital marketing and e-commerce.

One of the most remarkable aspects of this course was its emphasis on practical knowledge and real-world application. The course content was meticulously designed, covering a wide range of topics such as website optimization, search engine marketing, social media marketing, and data analytics. The modules were presented in a clear and concise manner, with interactive quizzes and case studies that solidified my understanding of the concepts.

What truly sets this course apart is its ability to seamlessly blend theory with practical examples and industry insights. The real-life case studies and examples shared by industry experts allowed me to witness digital marketing strategies in action and understand their impact on businesses. The inclusion of these real-world scenarios made the course more engaging, relatable, and ultimately enhanced my learning experience.

Moreover, the course provided access to valuable tools and resources that are widely used in the digital marketing industry. Hands-on exercises and practical assignments allowed me to apply the concepts learned and develop the skills necessary for success in the field. The opportunity to work on simulated projects within the course framework further strengthened my knowledge and confidence.

I cannot emphasize enough how amazing this course is in terms of its relevance, up-to-date content, and practicality. The instructors were knowledgeable, engaging, and truly passionate about the subject matter. The course also fostered a sense of community, with discussion forums and peer interaction, which enhanced the overall learning experience.

In conclusion, the Foundations of Digital Marketing and E-commerce course by Google is an exceptional resource for anyone seeking to gain a solid understanding of the digital marketing and e-commerce landscape. The course offers a well-structured curriculum, practical exercises, industry insights, and an engaging learning environment. I wholeheartedly recommend this course to aspiring digital marketers, e-commerce enthusiasts, and anyone looking to stay ahead in the dynamic world of online business. It has been an amazing journey of growth and learning that I am truly grateful for.

I recently completed the Foundations of Digital Marketing and E-commerce course on Coursera, and it has been an enlightening journey. The course provided a comprehensive overview of the principles, strategies, and tools essential for navigating the dynamic landscape of digital marketing and e-commerce. One of the highlights of the course was its structured approach, which began with laying down the foundational concepts before delving into more advanced topics. From understanding the fundamentals of digital marketing to exploring cutting-edge e-commerce strategies, each module built upon the previous one, ensuring a well-rounded understanding of the subject matter. The course content was engaging and rich in real-world examples, making complex concepts easier to grasp. The instructors were knowledgeable and provided clear explanations, supplemented with practical insights from their experiences in the field. Additionally, the interactive quizzes and assignments helped reinforce learning and provided an opportunity to apply the concepts in a hands-on manner. One aspect that stood out was the focus on data-driven decision-making in digital marketing. Learning about data analytics, attribution models, and data storytelling was particularly valuable, as it underscored the importance of leveraging data to optimize marketing strategies and drive business growth. Furthermore, the course covered a wide range of topics, including SEO, social media marketing, content strategy, and conversion optimization, providing a holistic view of the digital marketing ecosystem. It also addressed emerging trends and technologies, such as AI and machine learning, offering insights into future directions in the industry. Overall, the Foundations of Digital Marketing and E-commerce course on Coursera exceeded my expectations. Whether you're a novice looking to enter the field or a seasoned professional seeking to update your skills, this course provides a solid foundation and valuable insights to help you succeed in the fast-paced world of digital marketing and e-commerce. I highly recommend it to anyone interested in mastering the essentials of online business and marketing strategies.

Title: Foundations of Digital Marketing and E-commerce Course I recently completed the "Foundation of Digital Marketing & E-Commerce" course offered by Google through Coursera, and I must say it exceeded my expectations. This comprehensive course provides an in-depth understanding of digital marketing strategies and their application in the e-commerce landscape. The course structure is well-organized, starting with fundamental concepts and progressively diving into more advanced topics. The modules cover a wide range of subjects, including SEO, social media marketing, data analytics, and user experience. The real-world examples and case studies presented throughout the course make the content practical and relevant. One standout aspect is the emphasis on hands-on learning. The interactive quizzes and assignments allowed me to apply the concepts learned, reinforcing my understanding of each module. The inclusion of industry insights and best practices directly from Google adds significant credibility to the course content. The instructors are knowledgeable and present the material in a clear and engaging manner. The video lectures are well-paced, making it easy to follow, even for someone new to the field of digital marketing. Moreover, the flexibility of the course allows learners to study at their own pace, making it suitable for individuals with varying schedules. The discussion forums provide a valuable space for interaction with fellow learners, facilitating the exchange of ideas and experiences. In terms of improvements, providing more opportunities for live webinars or Q&A sessions with industry experts could enhance the learning experience further. In conclusion, the "Foundation of Digital Marketing & E-Commerce" course by Google on Coursera is a must for anyone looking to build a solid foundation in digital marketing. It not only equips learners with the essential skills but also instills the confidence to apply these skills in real-world scenarios. I highly recommend this course to aspiring digital marketers and e-commerce enthusiasts.

The **Foundations of Digital Marketing and E-commerce** program offers a comprehensive introduction to essential concepts and strategies that drive online businesses today. Here are some key aspects of the program: 1. **Content and Structure**: The program is well-organized, starting with fundamental principles of digital marketing before delving into more complex topics like SEO, SEM, and social media marketing. This progression allows learners to build a solid foundation before tackling advanced strategies. 2. **Practical Insights**: Each module provides practical insights that can be directly applied to real-world scenarios. The emphasis on data analytics, attribution models, and customer lifetime value equips participants with the tools needed to make informed marketing decisions. 3. **Engaging Learning Materials**: The use of multimedia, including videos, case studies, and interactive quizzes, keeps the content engaging. This diverse approach caters to various learning styles, ensuring that all participants can grasp the material effectively. 4. **Community Interaction**: The opportunity to engage with fellow learners through discussion forums enhances the learning experience. Sharing perspectives and experiences fosters a collaborative environment that enriches understanding and encourages networking. 5. **Relevance to Industry Trends**: The program stays current with industry trends, addressing the evolving landscape of e-commerce and digital marketing. This relevance ensures that learners are equipped with up-to-date knowledge that can enhance their careers. Overall, the Foundations of Digital Marketing and E-commerce program is an excellent starting point for anyone looking to understand and thrive in the digital marketplace. It not only provides essential knowledge but also inspires learners to explore further and apply their skills in practical settings.

Coursera Back to Foundations of Digital Marketing and E-commerce Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google 4.8stars 18,608 ratings About the Course This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy.

As someone who has always been interested in the field of digital marketing, I have found this program to be extremely informative and insightful. One of the things that surprised me the most was the sheer scale and complexity of the e-commerce industry. I was amazed to learn about the different types of e-commerce models, such as B2B, B2C, and C2C, and how each one operates in unique ways to serve their customers.

The concept that was most interesting to me was the role of data analytics in digital marketing. I found it fascinating to learn about how data can be used to measure the success of marketing campaigns, track user behavior, and identify areas for improvement. It was eye-opening to see how data can be used to create personalized and targeted marketing strategies that resonate with customers.

Moving forward, I hope to learn more about the latest trends and technologies in digital marketing, such as artificial intelligence and machine learning. I am also interested in exploring different marketing channels, such as social media marketing and email marketing, and learning how to leverage them to reach a wider audience.

The most unexpected thing I learned was the importance of branding and storytelling in digital marketing. I never realized how much of an impact a brand's story and values can have on its customers. I now understand how crucial it is for businesses to create a strong and consistent brand image across all of their marketing channels.

Overall, I am excited to continue learning about digital marketing and e-commerce, and I am grateful for the opportunity to be a part of this program. I am confident that the skills and knowledge I am gaining will help me to excel in my future career endeavors.

I am delighted to provide a positive review for the Digital Marketing and E-Commerce course. This comprehensive program has exceeded my expectations by delivering a rich and well-structured curriculum that equips participants with a deep understanding of the intricate dynamics of the digital business landscape.

One of the standout features of this course is its emphasis on practical application. The integration of real-world case studies and hands-on exercises has been instrumental in bridging the gap between theory and practice, allowing me to develop tangible skills that are directly applicable to today's rapidly evolving digital market.

The course instructors' expertise is truly commendable. Their industry insights and up-to-date knowledge have not only provided invaluable guidance but have also ensured that the content remains current and relevant. The combination of theoretical discussions, interactive sessions, and peer collaboration has fostered an engaging and conducive learning environment.

Furthermore, the program's incorporation of emerging trends and technologies, such as AI-driven marketing strategies and data analytics, showcases a forward-looking approach that positions participants at the forefront of the digital marketing landscape.

Overall, I am immensely satisfied with the Digital Marketing and E-Commerce course. Its comprehensive curriculum, practical orientation, and expert instruction have equipped me with a robust skill set and strategic insights to excel in the dynamic world of digital business. I highly recommend this course to anyone seeking to enhance their proficiency in digital marketing and e-commerce.

The course was comprehensive and well-structured, offering a solid foundation in both digital marketing and e-commerce. The instructors presented the material clearly and concisely, and the practical examples helped connect the concepts with real-world applications. Clear Concepts: The course broke down complex digital marketing techniques (SEO, SEM, content marketing, etc.) in a way that was easy to follow for beginners. Practical Insights: Real-life case studies and examples provided valuable insights into successful e-commerce strategies, especially how to integrate digital marketing efforts effectively. The course included interactive exercises, which helped reinforce key learning points. Well-balanced Content: A good mix of theory, tools, and strategies. It covered not only the basics of digital marketing but also advanced tools for e-commerce platforms. Although the basics were well covered, it would be helpful to add advanced modules on emerging topics like AI in marketing, automation, or advanced analytics. Hands-on Projects: More practical assignments or mini-projects could help solidify the learning and allow students to apply concepts in real-world scenarios. At times, the course moved quickly, and more time could have been dedicated to complex topics like paid media campaigns and data analytics. This course has provided me with a strong understanding of how digital marketing and e-commerce intersect, and how to leverage these techniques for business success. The concepts of customer acquisition, online sales funnels, and leveraging social media for growth will be invaluable for my career.

The Foundations of Digital Marketing and E-commerce course provides a comprehensive overview of the key concepts, strategies, and tools necessary to succeed in the rapidly evolving digital marketing landscape. The course is well-structured and easy to follow, with clear explanations and real-world examples that help to bring the concepts to life.

The course covers a wide range of topics, including SEO, PPC, email marketing, social media marketing, data analytics, attribution, and more. The instructors are knowledgeable and experienced in the field, providing valuable insights and practical tips for success.

One of the strengths of the course is its emphasis on hands-on learning, with opportunities to apply the concepts learned in practice exercises and projects. This helps to solidify the learning and provide a practical understanding of how digital marketing and e-commerce work in the real world.

The course is suitable for beginners who want to gain a foundational understanding of digital marketing and e-commerce, as well as for experienced marketers who want to deepen their knowledge and skills. The course materials are accessible and easy to navigate, with helpful resources and support available throughout.

Overall, the Foundations of Digital Marketing and E-commerce course is a valuable and informative resource for anyone looking to succeed in the digital marketing landscape. It provides a strong foundation of knowledge and practical skills that can be applied in a variety of settings and industries.

This course has been a highly valuable learning experience. It not only introduced me to new strategies for conducting an effective job search but also demonstrated how AI tools can streamline and strengthen each step of the process. I particularly appreciated the balance between practical exercises—such as crafting resumes, cover letters, and interview responses—and the integration of AI to make these tasks more efficient and targeted. One of the strongest aspects of the course was its focus on real-world application. By practicing with tools like Gemini and NotebookLM, I was able to see how AI can act as a research assistant, writing coach, and even an interview practice partner. The lessons on networking strategies and professional branding also helped me better understand how to present myself authentically and confidently to potential employers. The course was structured in a clear, step-by-step way, making it easy to follow and apply each concept immediately to my own job search. I also appreciated the emphasis on personalization—reminding learners that while AI is powerful, it should complement rather than replace human judgment, creativity, and authenticity. Overall, this course gave me both the skills and confidence to move forward in my career search with a more organized and effective strategy. I feel better prepared to leverage AI responsibly and strategically, and I’m leaving the course with practical tools I can continue to use well beyond completion.

Foundations of Digital Marketing and E-commerce is an excellent resource for anyone looking to gain a deeper understanding of the world of online business. The course covers a wide range of topics, including search engine optimization, social media marketing, email marketing, content marketing, and more.

One of the things that sets this course apart is its focus on practical, real-world examples. The instructors do a great job of breaking down complex concepts and explaining them in a way that is easy to understand, even for those who are new to the field. The course also includes a number of case studies that illustrate how these concepts can be applied in practice.

Another strength of the course is its emphasis on current best practices and emerging trends. Digital marketing and e-commerce are constantly evolving, and the instructors make sure to cover the latest developments in the field. Whether you are looking to start your own online business or simply want to stay up-to-date on the latest trends in digital marketing, this course is a great resource.

Overall, I highly recommend Foundations of Digital Marketing and E-commerce to anyone looking to gain a solid understanding of the world of online business. The course is well-structured, easy to follow, and packed with practical insights and real-world examples. Whether you are a beginner or an experienced professional, you are sure to find value in this course.

I recently took an amazing Google course on building a strong online presence, and I can't recommend it enough! The course was well-designed and easy to follow, with a mix of video lessons, interactive exercises, and quizzes to help reinforce the concepts.

The course covered a wide range of topics, from search engine optimization (SEO) to social media marketing and content creation. I particularly appreciated the practical advice and real-world examples, which helped me understand how to apply the concepts to my own business.

The instructors were knowledgeable and engaging, and the course community was supportive and helpful. I also appreciated the flexibility of the course, which allowed me to learn at my own pace and on my own schedule.

Since taking the course, I've seen a significant improvement in my online presence, with more traffic to my website and more engagement on social media. I feel much more confident in my ability to build a strong online brand and connect with my audience.

Overall, I would highly recommend this course to anyone looking to build a strong online presence. Whether you're a small business owner, a marketing professional, or just looking to improve your digital skills, this course is definitely worth checking out. Thanks, Google, for offering such an amazing resource!

I am surprised by how much I have learned about e-commerce and digital marketing. I had a general understanding of these topics before, but this program has given me a much deeper understanding of how they work. I am particularly interested in the concepts of customer journey mapping and data-driven attribution. I think these concepts are essential for businesses that want to be successful in e-commerce.

I am also interested in the concept of content marketing. I think content marketing is a great way to reach new customers and build relationships with existing customers. I am excited to learn more about how to create effective content marketing campaigns.

The most unexpected thing I learned is how important it is to have a strong brand identity in e-commerce. I had never really thought about the importance of branding before, but this program has made me realize how important it is for businesses to stand out from the competition.

Overall, I am very happy with the program so far. I have learned a lot and I am excited to continue learning. I am confident that this program will help me to be successful in e-commerce.

I am confident that this program will help me to be successful in e-commerce. I am excited to put my new skills to the test and start my own business.

The introduction part with the best teacher Joi made the entire course more easy to understand. At first I was overwhelmed and frustrated because I was new to this platform course and also didn't knew how it will go. Because I had no money for other courses .Then I came across coursera and I decided to take one . Because I was always been rejected as digital marketer because I only had a good theoretical knowledge but had no practical experience. Due to this I have been jobless. But I had to earn for family and also when I decided to opt for the course I had tears in my eyes because I already paid money for subscription and had no idea later how to use. I was wondering whole night whether I would be gaining the knowledge I needed to get the job. But later with few lectures I started enjoying everything. I had spent sleepless nights due to stress but this course liflift me up from there. Then I wondered whether I would be able to understand what the mentors will teach but Joi itself gave it a great start. Apart from course 3 course 1 and course 2 teachers Joi and Coach Ak are the reason II'm Feeling worthy and confident of continuing the course and having a hope that I will get a job after this course completion. Thankyou Google and coursera

An Exceptional Foundation for Digital Marketing Success! I recently completed the "Foundations of Digital Marketing and E-commerce" course on Coursera, and it exceeded all my expectations! The content is well-structured, up-to-date, and incredibly engaging. As someone with a background in digital marketing, I found the course to be a perfect mix of theoretical knowledge and practical applications. The instructors did a fantastic job breaking down complex concepts into simple, actionable steps. From understanding customer behavior to building e-commerce strategies, every module was packed with valuable insights. The hands-on assignments and real-world examples made the learning process even more enriching. What stood out to me the most was the focus on current industry trends and tools, ensuring I am well-equipped to stay competitive in the fast-evolving digital landscape. The course also offered fantastic resources for further learning and career advancement. Whether you're a beginner or looking to brush up on your skills, this course is a must-take. It’s worth every minute and penny invested. Highly recommended!

Saya sangat terkesan dengan penekanan pada pentingnya menggabungkan data, narasi yang menarik, dan visualisasi yang jelas untuk menciptakan cerita data yang kuat. Proses mulai dari memilih data yang relevan hingga membangun narasi yang menyampaikan wawasan secara efektif menunjukkan betapa pentingnya setiap langkah dalam menyampaikan pesan yang jelas kepada audiens. Selain itu, pemahaman mendalam tentang berbagai model atribusi dan bagaimana data analitik dapat digunakan untuk mengukur keberhasilan strategi pemasaran memberikan perspektif yang lebih luas tentang cara kerja pemasaran berbasis kinerja. Memahami bagaimana menghubungkan setiap titik sentuh pelanggan dengan hasil yang diinginkan membantu dalam merancang strategi yang lebih baik. Secara keseluruhan, materi ini memperkaya pengetahuan saya tentang bagaimana menerjemahkan data menjadi wawasan yang dapat ditindaklanjuti dan bagaimana menyampaikannya dengan cara yang efektif. Saya berharap untuk menerapkan konsep-konsep ini dalam proyek pemasaran mendatang dan terus mengeksplorasi teknik-teknik baru dalam penceritaan data.

This is really an awesome course . I have learned so many skills in depth such as clear concept of Digital marketing and e-commerce, Use of digital channels ,different kind of job responsibilities in Digital marketing and e-commerce fields ,marketing strategies ,use of customer journey maps and marketing funnels ,difference between business goal and marketing goals , how to set SMART goals , different types of media ,basics of SEO ,SEM, Social media marketing ,Email marketing, Performance marketing , CLV and ROAS , Brand and Brand management ,what is metrics and it's use ,concept of data , data structure , data story telling , data visualization , data analytics , data ethics ,4 types of Attribution models e t c .

I suggest everyone who are interested in making career in this field should attempt this course . I believe that by completing this 7 courses I'm surely be able to find a good career opportunity . I eagerly wanted to grow with Google's certification courses .

I want to thank my instructors for helping me to understand the course and increase my knowledge .

A great start to learn all the basic terminology for the high growth fields of Marketing and E-commerce!

Thank you Google and Coursera for collecting all essential information and building this foundation background for these exciting fields!

Being a teacher myself, I loved the content, the structure as well as the examples given to enhance better undestanding, the consistent feedback provided to track and monitor the progress and finally the chance of networking and interacting with other participants via the discussion forum. What I would love to see is more interaction between participants and more live presence (e.g. instant messaging features) to increase community inolvement, to improve brainstorming and networking! This is something to consider for the next courses to come!

Once again, many thanks for the great content and value of this course, as I am currently developping a new skillset I cannot wait to master and prove later on. I look forward to the next courses of this professional certificate! See you soon!

I recently completed the "Foundations of Digital Marketing and E-commerce" course, and I must say it exceeded my expectations in many ways. This course is a fantastic starting point for anyone looking to dive into the world of digital marketing and e-commerce.

The course content is comprehensive and well-structured. It covers all the essential topics, from understanding the basics of digital marketing to more advanced concepts like SEO, SEM, and social media marketing

One of the standout features of this course is the practicality. It doesn't just provide theoretical knowledge but also offers hands-on exercises and real-world examples that allow you to apply what you've learned. This practical approach helped me gain confidence in my digital marketing skills.

Another highlight is the course's flexibility. It's entirely online, which means you can learn at your own pace and fit it into your schedule.

I highly recommend it to anyone looking to gain valuable skills in this fast-paced and dynamic field.

This course is thorough in teaching the basics of Digital Marketing and E-Commerce, in my opinion. I have learned and retained so much information that all I want to do is share it with eveveryone. I want to tell anyone that they should to take this course and reap the benefits it brings along with it. I has opened my eyes to see how Marketing actually works. Now i am able to see a marketing strategy anywhere and think in the way a marketer would. I am now able to break it down in my head just by looking at a poster in a publoc space, an online ad, a televised ad, a social media ad and many other forms of a marketing strategy. Also learning that SEO is a thing and now not having to wonder why those ads on search engines are always there when I search on any of them. Learning there are many ways to narket a product or service varies for everyone and that not everything works for everyone. I truly do enjoy this course through its entirety. I highly recommend it.

This course is an excellent introduction to the dynamic world of digital marketing and e-commerce. Whether you're a beginner or someone looking to refine your knowledge, it provides a comprehensive overview of essential topics. Highlights: Comprehensive Content: Covers key areas such as SEO, social media marketing, email marketing, analytics, and the basics of e-commerce strategies. Engaging Format: The lectures are engaging, with clear explanations and relevant examples to make complex topics easy to understand. Practical Assignments: Hands-on projects provide real-world applications of the concepts, which helped me solidify my learning. Expert Instructors: The instructors are knowledgeable and passionate, making the learning process enjoyable. What I Loved: The balance between theory and practical implementation is perfect. It’s not just about learning the jargon; you also gain actionable insights that can be directly applied to a professional setting.

Greeting from Nepal!

First of all, i would like to express my sincere gratitude to all instructor associate with this course.

I am thankful for your valuable insight on digital marketing as well as e-commerce course of study. I hope this lesson and skill will be fruitful in my career advancement. I took this course because I am a marketing graduate hence, I believed I must develop more skill in digital marketing and e-commerce industry. I am going to use all the useful tools and skill in my day to day life, which enhance my knowledge and leads me to the better future in the large organization of the global market. I loved the entire session and some practical example of the real-world context. It helps us to know how it works in the industry hence, in future we can easily cooperate and do the needful accordingly.   Once again thank you very much to all the instructors, for guiding us & helping us.      

With Regards, Ravi Rayamajhi

Le cours "Foundations of Digital Marketing and E-commerce" offre une introduction complète et bien structurée aux principes clés du marketing numérique et du commerce électronique. J'ai particulièrement apprécié la profondeur des sujets abordés, notamment les stratégies de performance marketing, l'analyse des données, et les techniques de narration de données. Les modules sont clairs et bien conçus, permettant de comprendre et d'appliquer les concepts de manière pratique. Les études de cas et les exemples concrets ajoutent une valeur significative en montrant comment ces stratégies peuvent être mises en œuvre dans des situations réelles. Le cours m'a également permis de découvrir des outils et des techniques avancés que je suis impatient de mettre en pratique dans ma carrière. Je recommande vivement ce cours à quiconque souhaite approfondir ses connaissances en marketing numérique et en e-commerce.

These are the few points that could justify my rating:

1) The amount of details and explanation provided is great for a beginner.

2) The information is segmented in such a way that a person doesn't get bored and stays interactive during the session.

3)There is a lot of flexibility provided to the student which helps them finish the course according to their own pace.

4) The discussion section also provides a more intimate relation amongst the students taking the course and provides genuine views and feedback regarding related topics as well.

5) We also get a variety of views and inspiring stories of the employees at Google which gives this course a real life touch and feel.

The only thing I would like to improve is the difficulty of the questions asked. The questions can be a little tricky which would let the student apply their true knowledge with better hold on their concepts regarding the topics.