The "Foundations of Digital Marketing and E-commerce" course by Google is a beginner-friendly introduction to key digital marketing and e-commerce concepts. The content is clear, practical, and includes real-world examples, making it easy to follow. It’s ideal for newcomers seeking foundational skills and a recognized certification, though experienced marketers may find it basic. Overall, it’s a solid starting point for anyone interested in digital business.

This course provided a solid foundation in digital marketing and e-commerce. The content was well-structured, and the modules covered essential topics such as performance marketing, data analysis, and data storytelling. The practical assignments helped reinforce my understanding, and I appreciated the clear explanations and engaging visuals. Overall, it was a valuable learning experience that has equipped me with the skills to pursue a career in this field.

This course provided a very thorough explanation of the digital marketing and eCommerce industries. It gave me clear expectations of roles and responsibilities and creative ways to stand out in the field. What I loved the most is that it included interviews of current time professionals at Google who shared their experiences and encouraging words. I also liked that it was not 100% video based. There were interactive portions and independent reading as well.

I got interested about how businesses use pain points to improve digital marketing strategy, I have learned alot about Customer Journey Map & Touch Points, I got very interested about Marketing Funnel and started implementing it in a real live example.

I hope to have an on-hands experience through tasks instead of MCQ exams.

I hope to learn SEO in deep.

It was a great course, made me talk with my friends about digital marketing and use its glossary.

Thanks

Cette formation m’a offert une excellente introduction aux fondamentaux du marketing numérique et du commerce électronique. Le contenu est bien structuré, accessible même aux débutants, et les exemples concrets facilitent la compréhension. J’ai particulièrement apprécié les exercices pratiques et l’accompagnement par l’IA pour personnaliser mon plan de recherche d’emploi. Très utile pour poser les bases d’une reconversion professionnelle dans le digital !

I recommend this course to all those who are interested in learning what digital marketing is . This course gives you a clear understanding of what digital marketing is , what jobs we can do , what comes under digital marketing and etc. This will be the foundation of your journey. This course mostly includes theory knowledge which really makes the later courses very easy to understand. This is the course 1 of the seven course series of Digital marketing.

If you think this will be easy or a walk in the park, you are sorely mistaken. This course is intense, and it can become slightly overwhelming when you think that there six more course to complete for the entirety of this program. It is very informative, extremely insightful, and clearly opens the door to show what the field is really like. I'm excited to see what there is to behold in the next course, just remember why you started, and BE INTENTIONAL.

The course kept me excited 'till the end. Nicely designed, clear and interesting. Mix of videos, readings and tests gives good stimulation. I'm impressed the most of the tests composure, especially in further stages! It was not about memorizing definitions which can be easily forgotten but about real understanging the problem. I wish all the tests are made this way.

Of course there are some small disadvantages but even though the course deserves 5 stars.

Un curso de marketing digital y comercio electrónico me parece muy buena inversión, siempre que sea práctico y actualizado. Desde mi punto de vista, hoy el marketing digital ya no es un “extra”, sino una habilidad básica para cualquier administrador. Entender cómo vender online, atraer clientes por redes sociales, manejar anuncios y analizar datos te da una ventaja competitiva enorme, tanto si quieres trabajar en una empresa como si piensas emprender.

I really enjoyed this new field as I try to switch and get a new profession. For the beginners like me everything is clear in the course , there is a transcript in case the pronunciation gets a bit difficult, one can study in one's own pace but still have deadlines which help to catch up with the plan. Learners might need more pictures in presentations and more examples for every module. However, this course is a great support for the very beginners.

really liked how the courses covered important topics like customer segmentation, data analytics, and A/B testing. These insights gave me useful tools for my current job and showed me how crucial data-driven decisions are. What I loved most was the mix of theory and real-world examples. The videos made complex ideas easy to understand, and the interactive parts encouraged me to think deeply about marketing strategies and their effects on customers.

Very well organised, the instructor is very well spoken and there is more then just videos and pages of writing. The in-between quizzes are great for people who want to make sure they got what they just took in and I love the fact that there are in video questions that sometimes caught me off guard and made me replay the video, haha. I adore the fact that there are transcripts as well it makes it even easier to follow and even easy for note taking.

Before completing this course, I didn't realize how much of what I knew about online marketing was outdated. I also didn't know how to use it accurately and gauge the effectiveness of marketing materials like funnels. Funnel stages were beneficial and explained a lot about why I didn't seem to be effective in attracting traffic. I am not using tools to improve my marketing blindly, but I understand why they work and how to duplicate that success.

This Google Digital Marketing & E-commerce course is a game-changer! Packed with practical, real-world knowledge, it seamlessly bridges the gap between theory and execution. From SEO to social media, it equips you with the essential toolkit to thrive in today's digital landscape. Highly recommend for anyone serious about a career in digital marketing or e-commerce! You will leave feeling empowered and ready to apply your skills immediately.

The first part was very necessary to move ahead in the certificate programme. It taught basics of digital marketing and e-Commerce and went in-depth on some topics that was really good. looking forward to take remaining parts of the course to be a superman in the field of Digital Marketing and e-commerce. Those reading this review should take other free courses from Coursera like Excel and Canva etc. to be more attractive to future recruiters.

O curso "Fundamentos de Marketing Digital e E-commerce", oferecido pela Coursera em parceria com o Google, apresenta uma base sólida e atualizada sobre os principais conceitos e práticas do marketing digital e do comércio eletrônico. A proposta é ideal para iniciantes e para profissionais que desejam atualizar seus conhecimentos neste setor em constante crescimento. A estrutura do curso é bem organizada, dividida em módulos que abordam temas

Very informative, has extensive learning materials relating to the current digital space. Videos from a great tutor working at Google in the digital marketing and E-commerce and various video insights from Google employess working in various digital careers at Google. I highly recommend this course to anyone who wants to know the foundations of current digital marketing and E-Commerce to venture into that career or manage a digital business.

Great overview, and all the videos were very well designed. The glossary is a great add which you will get to download near the end of the course. If you have little exposure to marketing and the data that marketers utilize you will be introduced to a great deal of enlightening concepts which will not only put you on your way to be successful, but I feel is good for a consumer to be aware of. I am only more enthusiastic about what is to come.

This course stands out for several reasons. 1. You can gain comprehensive knowledge about the area. It is like a map to start the digital marketing journey. 2. The lecture is insightful yet concise and done in simple terms, so a beginner like me can understand easily. 3. Not only the lecture but also the testimonials and advice from Googlers are inspiring and insightful. This is an excellent course to start in digital marketing.

Foundations of Digital Marketing and E-commerce

Rating: ⭐⭐⭐⭐⭐ (5/5)

Review: The "Foundations of Digital Marketing and E-commerce" course on Coursera is exceptional. It covers a broad range of topics, offers practical assignments, and is led by experienced instructors. The flexible learning format, certification, and up-to-date content make it a top choice for anyone interested in digital marketing and e-commerce. Highly recommended!

Great starting point for a new career! This course was a good starting point for a new career. The course layout was designed to provide a general understanding of the digital marketing and e-commerce field of study. Dividing the course into four modules eliminated information overload and provided a starting point for understanding numerous aspects of how to successfully fill a role as a digital marketer or e-commerce worker.

O curso “Fundamentos de Marketing Digital e E-commerce” foi uma excelente introdução ao universo do marketing online e das vendas digitais. Os conteúdos foram apresentados de forma clara, atual e bem estruturada, abordando desde os conceitos básicos até estratégias práticas utilizadas por profissionais da área. Foi essencial para fortalecer meus conhecimentos e abrir novos caminhos para atuação profissional no ambiente digital.

The videos were very clear and informative. I really loved how they highlighted several Google employees and their unique journeys. It did an excellent job of building motivation and enthusiasm around this certificate program and next step in this career journey. Many of the employees were also very relatable. Google exemplifies it's values of inclusivity and diversity and I'm glad they highlighted that in the program as well.

Hi everyone! 🙂 I’ve just completed building my portfolio and would really appreciate your constructive feedback. For context, I don’t have a formal background in marketing or business, so most of my work comes from the skills I’ve gained through this certificate course. I’ve recently finished Course 3 on social media marketing, and I’m excited to take on more assignments that will help strengthen and showcase my portfolio.

I really love the way this course structured which i which i could learn this course earlier. There a lots of new things that i had learn even though i have been exploring a lot in this digital marketing world for the past 1 year . Such a good & great course to boost your motivation towards you career goals as well as refresher as most of the content are really helpfull in building a strong foundation in digital marketing.