As a student, I found the "Foundations of Digital Marketing and E-commerce" course to be incredibly informative and practical. The course covered a wide range of topics, from basic principles to advanced strategies, and provided valuable insights into the ever-evolving digital landscape. The lectures were engaging, and the hands-on assignments helped reinforce key concepts effectively. Overall, I would highly recommend this course to anyone looking to gain a solid understanding of digital marketing and e-commerce fundamentals.

Fantastic foundation for digital marketing. It really makes you think about which direction to take it since the field is quite vast. You can't do it all. In fact, they don't recommend that you do and because of that, you know that this course is on the level. There will be many people trying to sell you a course that will tell you can. That's just for them to take your money. This is the best value that I've seen price performance wise, even compared to LinkedIn Learning with a library card or education institution number.

This course is fantastic! Between the video instruction and the readings, one can gain a clear foundational understanding of the amount of work that goes into marketing and e-commerce. I particularly enjoyed learning about the marketing funnel as it was an eye-opener as to why one might be receiving an ad or viewing a marketing campaign at any given time. I highly recommend you watch each video twice, once just to hear the information provided, the second to take notes as the main concepts of each lesson are shared there.

I was thoroughly impressed by the seamless flow and exceptional organization of this program. The graded assignments, glossary, upgraded plugin, and progress tracker elevated my learning experience. The concept of the marketing funnel left me in awe, and I gained valuable insights into finding job opportunities and building a successful career. I'm excited to explore performance marketing and data storytelling further. I highly recommend this course for comprehensive marketing knowledge. It deserves a perfect 5/5 rating!

Curso muy completo y bien estructurado para entender los fundamentos del marketing digital y el comercio electrónico desde una perspectiva práctica. Los conceptos clave, como el embudo de marketing, el recorrido del cliente y los distintos canales digitales, están explicados de forma clara y aplicable al mundo real. Destaco especialmente el enfoque en habilidades transferibles y la conexión con roles profesionales reales, lo que aporta una visión muy útil para quienes quieren iniciarse o consolidarse en este sector.

Being from a marketing background and working in an e-commerce industry, this course really helped to understand how digital marketing is the need of the hour. This course will help you to understand the basics of digital marketing and e-commerce and as one move forward in the course, one can learn more about planning and execution of the strategies learned so far. Interpretation of data is very important for any organization and you will learn about the basics of data interpretation too at the end of this course.

Hello,

I write to make an enquiry on the financial aid given to on this particular Course. But to my surprise i couldn't get the Certificate after completing the course moment ago. I checked on the Coursera App on my phone and i found out that i should purchase the certificate. Please help me resolve my problem since the Financial Aid was approved for me even before i enroll into the course please.Do me a favour and issue the certificate as you promise please.

Thank you.

Yours faithfully,

Ali Said El-nafaty

Student.

I've had an amazing learning experience with the Coursera app. It’s user-friendly, well-organized, and offers a huge variety of professional courses from top universities and companies like Google. The video lectures, quizzes, and assignments are very well designed, especially for beginners. I love how I can learn at my own pace, even offline. The certificates are a great bonus for my resume and LinkedIn. Highly recommended for students, professionals, or anyone looking to upgrade their skills from home! 💻📚

This course-certificate (specialization) is new challenge for me. Quite frankly, I had a lot of differents courses in Interenet (on Coursera) and in real-world (in my country). But the approach, motivation and engagement here is WOW! Thank u, dears Friends (all curations, creators, video-makers and googlers) for this course! I get a lot of motivation and figure out "What I want from my life! And get understanding that my life drive by my dreams and work!" Thank U so much - you really make our Earth better!

This course gives you a broad overview of digital marketing and e-commerce. It was well designed to build on top of what you previously learned in each step. It's a true representation of a foundation course. After taking this course I feel I have a better understanding of the entire digital marketing and e-commerce space. That being said it's a broad outside looking in understanding. You will still need continuing education to really be knowledgeable in this industry. I look forward to what's next.

I am truly grateful for this course and the valuable knowledge it provided. The lessons were clear, well-structured, and practical, helping me build a solid understanding of Google Ads and digital marketing. The examples and hands-on activities made learning enjoyable and easy to follow. Thank you to the instructors for their support and expertise—this course has definitely boosted my skills and confidence. I highly recommend it to anyone interested in growing their digital marketing abilities.

Its a great source of foundational information. Having said that one may benefit with using this along side some YouTube videos explaining specific information. Also taking good notes will greatly help. I recommend this course for the beginning Digital Marketing journeys you all are on right now . Maybe one of these days I'll be helping you along in these courses one day as an instructor. These instructors did a great job of conveying the information while keeping my attention. Great course!!!

A volume of information! The teacher was perfect in her delivery. The curriculum was extremely thorough as a foundational course. A natural progression of the scaffolding of the topics and content, with an understanding that the following course would further reinforce this initial course. This is important because there was a mountain of information for a newbie to digital marketing in this course. Brought a nice feeling of accomplishment upon completion. Got me excited for the second course.

This is a good, basic introductory course for individuals who are new to the concepts of digital marketing and e-commerce. If you are someone like me, who is familiar with traditional marketing, this course can help you with your goal to update your marketing skills. It's a very basic course, but necessary to take before moving on in the certificate program. It's probably not good as a stand-alone course, unless you are just taking the course for informational purposes, not career-building.

The Google 'Foundations of Digital Marketing and E-commerce' provides an entry-level student with the groundwork for marketing in the digital media landscape. The course offers insights into what sort of jobs are available and how they fit into the grander scheme of the marketing process. Exploring models for marketing and there related industry-specific terminology helped remove the obscurity of highly specific and gate-kept knowledge, and laid out the steps to develop a successful career.

Ce cours offre une excellente introduction aux bases du marketing numérique et du commerce électronique. Les concepts sont bien expliqués, avec des exemples concrets et des ressources utiles pour approfondir les sujets abordés. Il est idéal pour les débutants qui souhaitent comprendre les enjeux du marketing digital et son impact sur le commerce en ligne. Une approche plus interactive et des études de cas plus poussées auraient été un plus, mais globalement, c’est un très bon cours !

I'm having so grateful to have my teachers like Ms. Joi, Ms. Erika, Ms. Miriam, Ms. Cindy, Ms. Melba, Ms. Prisha, Mr. Andrew and Mr. AK. You really have excellent pronunciation and deep knowledge in the field of the Marketing. I also like to share this moment with my classmates. We have been your students during this course, it is my great pleasure and honor. We have overcome this course and moved on to bigger things and greater opportunities. HAPPY CHRISTMAS AND HAPPY NEW YEAR!!!

This is a great place to start as a beginner for anyone who's interested in digital marketing and eCommerce either for yourself or your job. It's from google, so no worries about course content and whether they're relevant or applicable for real world. The good news is yup they're . About instructor she's very clear and point out each facts we need to know. The learning method goes as both reading plus videos. so there's more interaction with the content. That's a cool thing. :)

Thank you, Joi, for presenting the concepts of digital marketing and e-commerce. Your deep knowledge of the marketing foundations and the way you shared it is motivating. It was great to revise the knowledge I already have and to get a glimpse of the new concepts that I’m going to explore. And the best phrase that I picked up from the first course of the program so far is this: “We learn the most through doing, so find opportunities to practice.” Kind regards, Alex Salikov

Reflecting on the e-commerce and digital marketing program so far, I’m pleasantly surprised by the depth of analytics and data-driven decision-making emphasized in the coursework. Understanding how metrics can directly inform marketing strategies has been particularly enlightening. I found the discussions on customer segmentation and targeting to be especially interesting, as they highlight the importance of tailoring marketing efforts to meet diverse consumer needs.

Great starting course! I really like how the instructors motive you to keep learning, keep going, and make you think about the skill you already that will help you as a digital marketer.

Everything that was explained was clear and easy to understand - it's a lot but it doesn't feel overwhelming. The instructor(s) do a great job making sure to give you the foundation to what's to come.

Highly recommended course for those starting out in digital marketing and e-commerce.

Digital marketing promotes and sells products or services to prospective customers through online platforms such as email, social media marketing. Ecommerce business is a business model where the buying and selling of goods or services is done over the internet. · Research other ecommerce businesses · Source items via dropshipping vendors · Build an online store.

I have benefited a lot from the course. After doing the course I have gained confidence in myself .

Excelente! Bien explicado, a pesar de que la teoría de la materia es extensa no resulta pesado ni complicado de aprender. Me gusta que motiven bastante al alumno y no solo le brinden herramientas de estudio sino también herramientas para aplicar lo aprendido en el área laboral, te preparan psicológica, laboral y académicamente. Estoy muy emocionada por seguir aprendiendo y creciendo en mi carrera como especialista en Marketing Digital. Gracias Google y Coursera!

I like this course! It helped me to summarize knowledge I already had. Especially useful were the next topics: marketing funnels and customer journey, building a marketing strategy, introduction to performance marketing and data storytelling. Also liked format a lot - great structure and speakers. In particular I want to note the huge marketing glossary you receive, passing the course in English. It's like 2 courses in 1 (English for marketers already included)