This course is ideal to build foundational knowledge regarding key concepts of digital marketing and E-commerce. In this course certifications, I have learned and enhanced my knowledge on: - Branding & digital marketing strategies, and use of digital channels. - Marketing funnel - TOFU, MOFU, BOFU - Social media and email marketing - Performance marketing & the relationships between its performance metrics. - Importance of data & storytelling I genuinely believe learning from this course can be useful and applied practically in the digital world. Gentle Feedback: Exposure to digital tools and activities on it could further improve the learnings and skillset.

Great course to overview modern digital marketing and eCommerce landscape. Note – This is part 1 of 7 so it is more of an entre course on these topics! It provides an excellent 4 week intro overview for modern digital marketing without burying you with vendors or tools. In the age of hyper social media, targeted ads, online buying, and influencer culture – this teases apart how these all come together under the digital marketing umbrella for companies, people, and teams! The course ends with data storytelling, data analytics, and attribution models at the end – very high level only (what is it and why it matters). Google does it again with the unmatched content!!

Like I already said in the discussion prompt anybody who wants to explore or want to switch their career to digital marketing this course is a must to do. if you want to clear basic and strong foundation.

In this course, I learned basic and foundation level knowledge of every important component in digital marketing like SEO, SEM, Analytics, Social media & Email marketing, etc. And the cherry on top is you only not learning about concepts you also gain knowledge about career opportunities about that particular skill in the job market.

Overall best course you can do and industry accepted certificate of completion you will get which going to boost your CV a lot

This course provides a comprehensive and informative overview of the industry, as well as a wealth of useful information about entry-level employment. I am excited to find my niche while gaining expertise in one (or more) of the many positions that will hopefully be available once I complete this program. You'll get out of it what you put in to it. The delivery of this curriculum allows me to learn at my own pace. It emphasizes relevant points and supports a variety of learning styles. I'd suggest taking notes to reinforce and review what is presented in the videos, written pages, and infographics. Success is almost guaranteed if you care and participate.

This marketing course was an incredibly exciting and rewarding experience. I learned many new concepts that I can apply to real-world situations. The course was well-structured and engaging, offering valuable insights into marketing strategies, consumer behavior, and brand development. I especially enjoyed how practical the lessons were, providing clear examples and actionable tips. The knowledge gained will undoubtedly help me in my personal and professional endeavors. Overall, I highly recommend this course to anyone interested in diving deeper into the world of marketing. It’s a great foundation for anyone looking to expand their skills.

I recently completed the Digital Marketing course, and it exceeded my expectations. The content was comprehensive, covering key topics like SEO, social media marketing, email marketing, and performance marketing. The hands-on projects and real-world examples helped me apply theoretical knowledge to practical scenarios, making the learning experience engaging and valuable. The instructors were knowledgeable and supportive, providing clear guidance throughout the course. While there's always room for improvement, I'd highly recommend this course to anyone looking to boost their digital marketing skills and stay competitive in the industry.

This course provides a solid foundation in digital marketing and e-commerce. The lessons are well-structured, covering essential topics such as SEO, social media marketing, email campaigns, and analytics. The real-world examples and hands-on exercises make the learning experience engaging. I particularly appreciated the practical insights from industry experts and the step-by-step approach to implementing digital strategies. However, it could improve by including more advanced case studies and interactive assignments. Overall, it's a great course for beginners or anyone looking to refresh their knowledge in digital marketing.

I recently completed the Foundations of Digital Marketing and E-commerce course, and it was an excellent introduction to the field. The course clearly explains key concepts, such as digital marketing basics, customer journeys, marketing funnels, and performance measurement, in a simple and easy-to-understand manner. The lessons were engaging and practical, giving me a strong foundation to start a career in digital marketing and e-commerce. I highly recommend this course to anyone interested in learning the fundamentals and building their skills. Overall, it was a valuable and motivating learning experience.

????? This course was an excellent experience! The content was practical, easy to follow, and full of real-world insights. I especially appreciate how clearly each concept was explained - it made complex topics feel simple and achievable. I joined this course because I'm planning to start my own e-commerce brand called Zemzon, and I wanted to build a solid foundation in digital business and marketing. The lessons gave me the confidence and skills to take that first step toward launching my company. Thank you, Google and Coursera, for creating such a valuable learning journey!

This course provided me with an excellent foundation in digital marketing and e-commerce. The lessons were well-structured, covering key topics like SEO, social media strategy, and online store optimization. The practical exercises and real-world examples made learning engaging and actionable. I gained valuable skills in using tools like Google Analytics and crafting effective digital strategies. Overall, this course boosted my confidence and prepared me to excel in the digital marketing field. Highly recommended for anyone looking to start or grow their career in this space!

O curso de e-commerce da Google superou minhas expectativas! O conteúdo é claro, bem estruturado e extremamente prático. Aprendi desde os fundamentos do comércio eletrônico até estratégias avançadas de marketing digital, com foco real no uso de ferramentas como Google Ads, Google Analytics e plataformas de loja online como Shopify. Os exemplos do mundo real e os exercícios práticos foram essenciais para fixar o conteúdo. Além disso, o certificado é reconhecido no mercado, o que ajuda bastante no currículo. Recomendo fortemente para quem quer começar ou se aprofundar na área!

This course has given me such incredible insights and new knowledge about marketing and e-commerce. I was surprised with how much work actually goes into marketing a business and learned that it isn’t just about sales. There are so any moving parts to creating a successful digital marketing strategy, and I learned that the ‘little things’ in marketing matter just as much as the big outcomes I typically see from well-known businesses. It was a joy learning the fundamentals and can’t wait to learn more of it in depth. This course truly has sparked so much interest in me.

This course has been priceless in the knowledge and confidence it has given me. I look forward to completing the entire digital marketing and e-commerce certificate. I recommend this to anyone struggling with what to do next with their lives.

I had no confidence in myself and my ability to retain this information. I have not had the best experience with trying to learn on my own in the past.

I feel like I have a solid understanding of where I can use these skills I am learning and look forward to seeing how these course will change my life for the better.

The Foundations of Digital Marketing and E-commerce course provides a comprehensive introduction to key concepts in digital marketing and online business strategies. It offers valuable insights into SEO, social media marketing, email marketing, and e-commerce fundamentals. The course is well-structured, easy to follow, and ideal for beginners looking to build a strong foundation in digital marketing. The practical examples and actionable tips make it a great choice for anyone looking to enhance their skills and grow their online presence. Highly recommended!

This course was very comprehensive and effective at helping me refresh my knowledge in this field. While a lot has changes since I was in undergraduate and received my masters, the muscle memory that came flooding back gave me the confidence to get back into this field. The information was clear and concise and I truly loved the balance of videos and reading to keep me engaged. I totally appreciated the diversity, which was so much different in my earlier years. This also provided a level of comfort that the job market will be a bit more diverse as well.

I really liked the course "Foundations of Digital Marketing and E-commerce." I found out a lot of information I never knew before and realized how many times I was interacting with marketing without even realizing it. I was surprised by the methods of teaching during the course, as the information was presented concisely and in an easy-to-understand manner. I hope to learn how to create ads in Google. I did not encounter any major unexpected things because I had little prior knowledge of digital marketing, but now I have a solid foundation to build upon.

My first course was absolutely amazing. I was actually surprised at how easy yet effective this course was. I especially loved how they switched up between videos, reading material, and helpful visualizations to teach me. As a person with ADHD and who cannot bear to sit for long periods of times while being lectured, this helped me stay focused and made it easier for me to receive and retain information. This course was so much fun and not only i am extremely proud of myself, but im actually looking forward to what else there is to learn. Thank you!

This certificate, combined with my passion and determination, will unlock doors to happiness and financial freedom. I currently attend The Community College of Philadelphia in their Business General program. I am going to sell robotics and AI platforms. This certificate will prepare you for such a goal. Next up....Machine learning and Data Analytics! My conversations have evolved, my disposition has evolved, and I am now sought out for insight into these industries. My friends have changed, my network has grown, and I can accomplish my objectives!

This was an excellent foundational course, giving useful and practical insights into digital marketing and e-commerce. Before this course, I had yet to develop the vocabulary and frame of understanding of marketing beyond the traditional marketing mix. I was able to get enough of a glimpse to start to know what I don't know. I'm feeling more confident moving forward to drill down on the foundational concepts learned and apply them in practice scenarios to gain the skills needed to improve my current and future performance in digital marketing.

Learning online is very challenging. Learning another vocabulary I found difficult. I liked having lots of tests and especially I liked doing the small projects. They were fun. The discusssion groups were sometimes helpful. It was comforting to know that lots of students were having the same thoughts as I was. I feel after taking the 4 first courses that I have accompplished what I wished. I am not sure if I will be able to complete the last three courses. I am trying. I need some help in taking notes on the course. Where is it that located?

This was a fantastic course! It delivered an exceptional breakdown of the core fundamentals that make up the foundation of digital marketing. It allowed me to understand better what makes up digital marketing. As well as giving me valuable insight in regards to figuring out a potential future in this career field. Each lesson was concise and articulated information in easily digestible ways. And the price of this course in regards to the value held within it essentially pays for itself. This was a phenomenal start to a journey of learning.

For individuals who are new to E-commerce and digital marketing, this course is extremely beneficial as it provides clear explanations of industry-specific terminology through its video content. Additionally, it offers guidance on identifying relevant keywords for job searches within the digital marketing and E-commerce fields. Several of the course instructors draw from their own personal experiences to outline common challenges that newcomers to digital marketing may encounter, along with the solutions they have found to overcome them.

I loved the learning material provided in the course. It might seem like a very basic and simple course, but it is jam packed with a lot of useful knowledge which necessary for anybody who is just starting out in Digital marketing and E-commerce.

I have a small issue with the production quality of the content. I'm an audio engineer and I have noticed several issues with the audio quality of the course videos. I have corrected a few of them and are willing to collaborate with Coursera and google for the betterment of this fantastic course.

An excellent course! It was well designed with bite-sized sections that allowed you to self-pace easily. Having the checks for understanding mid-video was a nice reinforcement. I appreciated having the transcription of the video available upon scrolling as I learn better visually than through listening. I liked the variety in activities with videos, reading sections, and interactive bits mixed in. I tried the AI coaching but I didn't think it really helped much and it occasionally integrated information not yet covered by the course.

"Foundations of Digital Marketing and E-commerce" certificate by Google was a game-changer for me. The content was well-organized and relevant, making it easy to understand key concepts. I especially appreciated the hands-on projects that allowed me to apply what I learned in real-world scenarios. The flexibility of studying at my own pace was a huge plus, and having a certification from Google feels like a significant boost to my career prospects. Overall, I found the course to be informative, practical, and worth the investment.