The Coursera Digital Marketing course offers a comprehensive introduction to the world of digital marketing. It covers key areas such as SEO, social media marketing, email campaigns, and data analytics, making it a solid choice for beginners. The course is well-structured and includes practical examples, making complex topics easier to understand. The instructors are knowledgeable and provide clear explanations, with a good mix of video lessons, quizzes, and hands-on assignments. The real-world case studies are particularly helpful in applying what you learn. However, the course can feel a bit basic for those with prior marketing experience, and some topics may seem repetitive. Still, it's an excellent resource for anyone looking to gain foundational knowledge in digital marketing. Overall, I highly recommend this course to newcomers in the field or those seeking to refresh their skills.

Foundation of Digital Marketing & E-Commerce (Google) Some coverage on SEO, SEM, social media marketing, email marketing, content marketing, etc are covered as they are what businesses needs to reach potential and returning customers. The course also walks you through the customer journey and marketing funnel, showing marketers how to move prospective buyers from awareness to conversion. It also covers e-commerce basics, such as how to set up online storefronts, optimize product listings, and handle payments and shipping. One of the main highlights is the emphasis on data-driven marketing, learning all the different ways to measure your performance using Google Analytics, KPIs, attribution models, and use this information to boost your campaign. By focusing on proper retention techniques, including things like loyalty programs and remarketing, this course digs deep into building long

I have just completed this course, and I can say it with confidence that it is designed and implemented in a way which serves the purpose of educating the students about digital marketing and e-commerce in a very effective way. It not only helps to develop basic concepts but a better understanding and a clear prospective of how this marketing and e-commerce works in the digital age.

I would highly recommended everyone to take this course to develop better and broader understanding of digital media and e-commerce and how this whole industry operates. Firstly, this course makes you realize that We are surrounded by a network of carefully planned and coordinated business strategies and technologies, and then helps you understand how it all works.

I want to take this opportunity to Thankyou Google and Coursera for their effort they have put in. undoubtedly, they have done a tremendous job!.

I recently completed the Foundations of Digital Marketing and E-commerce course, and I couldn't be more satisfied with my experience. This course provides a comprehensive overview of essential digital marketing concepts and e-commerce strategies. The content is well-structured and easy to follow, making it accessible for both beginners and those looking to refresh their knowledge. The instructors are knowledgeable and engaging, presenting real-world examples that helped me grasp complex topics effortlessly. I especially appreciated the hands-on projects and case studies, which allowed me to apply what I learned in practical scenarios. Overall, this course has significantly boosted my understanding of digital marketing and e-commerce, equipping me with valuable skills that I can apply immediately. I highly recommend it to anyone looking to enhance their digital marketing expertise!

O curso Fundamentos de Marketing Digital e E-commerce do Google é simplesmente excelente! Ele oferece um conteúdo claro, objetivo e atualizado, perfeito para quem deseja começar ou aprimorar seus conhecimentos na área. A estrutura das aulas é muito bem organizada, abordando desde os conceitos básicos até estratégias práticas que podem ser aplicadas de imediato. O material é interativo, com vídeos, quizzes e exemplos reais que tornam o aprendizado dinâmico e interessante. Outro ponto positivo é a flexibilidade para estudar no seu próprio ritmo, além de ser gratuito e certificado, o que agrega ainda mais valor ao currículo. A linguagem acessível e a didática do curso tornam o conteúdo ideal tanto para iniciantes quanto para profissionais que desejam se reciclar. Recomendo a todos que buscam crescer no universo digital e aproveitar as oportunidades do mercado online! 👏

The integration of e-commerce principles with digital marketing strategies is particularly crucial in today’s digital-first world. Understanding consumer behavior online, leveraging data for personalized marketing, and the importance of a strong online presence are key takeaways that can make a significant difference in any digital marketing effort. As you continue to explore this field, you may find certain areas more captivating than others. Whether it’s the creativity involved in crafting engaging content or the analytical side of measuring campaign success, each aspect contributes to a comprehensive understanding of digital marketing. The course might have also highlighted the importance of staying up-to-date with the latest trends and technologies in digital marketing and e-commerce. This continuous learning process is vital for success in the industry.

I recently took the Foundations of Digital Marketing and E-commerce course and was extremely impressed with the quality and depth of the material covered. The course was well-structured and easy to follow, with a clear progression from the basics of digital marketing to more advanced concepts.

The instructor was knowledgeable and engaging, and made the material interesting and applicable to real-world scenarios. The course also included practical exercises and case studies, which helped to reinforce the concepts covered and gave me the opportunity to apply what I had learned.

Overall, I highly recommend the Foundations of Digital Marketing and E-commerce course to anyone looking to learn more about digital marketing and e-commerce. It provides a comprehensive overview of the field and serves as an excellent foundation for further learning and career advancement.

As an AI language model, I don't have the capability to provide a personal review of the "Foundations of Digital Marketing and E-commerce" course. However, based on the feedback and reviews from other learners, the course provides a comprehensive overview of the key concepts and tools used in digital marketing and e-commerce. The course covers a range of topics, including market research, customer segmentation, digital advertising, content marketing, social media, and e-commerce platforms. Learners have praised the course for its clear explanations, engaging content, and practical exercises that allow them to apply the concepts they learn in real-world situations. Overall, the "Foundations of Digital Marketing and E-commerce" course is a valuable resource for anyone looking to develop their skills and knowledge in these important areas of bisness.

The Coursera course "Foundations of Digital Marketing and E-commerce" provides a comprehensive overview of the key concepts and strategies necessary for success in the digital marketing and e-commerce industry. The course offers well-structured modules that cover various topics, including market research, social media marketing, search engine optimization, and customer relationship management. The instructors present the content in an engaging manner with real-world examples and practical exercises that enhance the learning experience. The course is suitable for beginners and professionals alike, providing valuable insights and up-to-date knowledge in the rapidly evolving field. Overall, "Foundations of Digital Marketing and E-commerce" is a highly recommended course for anyone looking to expand their knowledge and skills in this domain.

A course on the foundations of digital marketing and e-commerce can be an excellent way to gain a comprehensive understanding of the principles and practices of these fields. Participants can expect to learn a range of skills, including how to develop and execute effective digital marketing campaigns, create engaging content, use social media and other digital channels to promote products and services and track and analyze the performance of digital marketing efforts.

Overall, a course on the foundations of digital marketing and e-commerce can be a valuable investment for individuals looking to improve their skills and knowledge in these rapidly growing fields. The practical and theoretical knowledge provided can help participants succeed in various areas of business, such as advertising, marketing, or e-commerce.

I like the combination of media used for teaching: video, reading and quizzes. There is also a chat bot that you can practice with in each module of a course to ensure that you have a clear understanding of the material. I've only taken the foundational course, which seems very thorough. There are also links to tools in the resource tab to help you in your digital marketing efforts. There are forums that are mandatory to submit your answers to their questions. You can learn a lot by reading other students essays. I like that you have to obtain an 80% on the quizzes and exam to pass, which is a higher bar than if you took this type of course at a University. There are exercises to help you become clear about your career identity, transferable skills and which specializations would be best for you to pursue.

بصفتي خبيراً استراتيجياً في النمو الرقمي ومؤسس 'Beast of Marketing' ، أؤمن دائماً أن المعرفة العميقة هي المحرك الأساسي لأي نجاح مستدام. أود أن أتوجه بخالص الشكر لفريق عمل Google ومنصة coursera على الدورة التدريبية الاستثنائية 'Foundations of Digital Marketing and E-commerce'. لقد قدمت الدورة مزيجاً رائعاً بين المنهجية العلمية والتطبيقات العملية التي تتماشى مع رؤيتنا في تقديم حلول تسويقية غير تقليدية. ما يميز هذا البرنامج هو الدقة في طرح المفاهيم والتركيز على الأدوات التي تحقق أعلى عائد استثماري (ROI) ، وهو ما نحرص عليه دائماً عند التعامل مع عملائنا من رواد الأعمال والشركات الطموحة. شكراً لكم على هذا المجهود المبذول في صياغة محتوى تعليمي رفيع المستوى يساهم في بناء السلطة المعرفية وتطوير مهارات المتخصصين في هذا المجال الحيوي. أيمن سالم الطنطاوي خبير استراتيجي - وحش التسويق

The first course of digital marketing and e-commerce was quite fulfilling. It started off easy with smaller topics to get you warmed up for the more specific information to come. I liked how each week was not overwhelmingly long and there was a lot of in-depth explanation. The introduction of various people working for google and their experiences also had a positive effect on my overall journey because their stories gave me motivation to push through. The video explanations were quite easy to follow and examples definitely helped a lot at times. Given that videos were not long, they left me longing for more which sets the table for the other courses to come and makes me very excited to further my knowledge and udnerstanding of digital marketing and e-commerce.

I'm excited to share my certificate of completion for Foundations of Digital Marketing and E-commerce. Yes, I am already working in this domain and have information about it, but the point is that adding new facets to the career while learning from such valuable coursers might play a key in gearing up your idea system. Through this program, I discovered such insights that I may have missed along my career path, or that I may have never used all strategies at once, or that I may have never considered to employ in such ways, which may have been a significant share of my career. This course really clearly defined inclusive marketing, digital marketing funnels, brand equity, paid, owned, and earned media, data ethics, data storytelling, and so on. Thanks Coursera

I was extremely pleased with the first course Foundations of Digital Marketing and E-commerce as part of the Google Digital Marketing & E-commerce program. While I knew a lot of the functions of digital marketing, I wasn't strong with all of the vocabulary used to describe certain functions within digital marketing. The marketing funnel was new to me in its terminology. I am now in the second course and am loving all of the content. In regards to the instructor for the first course, I found her easy to understand. It was like talking to a good friend and learning things that interested me presented in an engaging way. I would highly recommend this instructor and the course for anyone interested in learning the foundations of digital marketing and E-commerce.

I want to thank Google and the instructors of the Foundations of Digital Marketing and E-commerce for creating this course. This has really sparked my interest in learning about digital marketing and e-commerce and gave me a great head start. This program was very well-written and all the instructors did a fantastic job! The amount of content is just right. I never felt over-burdened by having a full-time job and wanting to complete classes at the same time. I have to say, I appreciate the cost point as well, considering the economic situation we all face right now. That was a big deciding factor for me choosing a program, and I'm so happy I choose this one. I am looking forward to the next course in this series. THANK YOU * THANK YOU * THANK YOU!

I recently had the privilege of enrolling in Google's Foundations of Digital Marketing and E-commerce course, and I can confidently say that it has been a game-changer in my journey to master the dynamic and ever-evolving world of digital marketing. The course content is nothing short of comprehensive. It covers all the essential aspects of digital marketing and e-commerce, from the fundamentals to advanced strategies. The modules are well-structured, providing a logical progression that ensures even beginners can grasp the concepts while keeping experienced marketers engaged. Topics such as SEO, SEM, content marketing, social media advertising, email marketing, and e-commerce optimization are all covered in depth.

Course Review: ⭐⭐⭐⭐⭐ This course exceeded my expectations! It provided a clear, structured, and practical approach to digital marketing, covering everything from SEO and SEM to performance marketing and data analytics. The real-world examples and hands-on exercises made the learning process engaging and applicable to real business scenarios. I especially appreciated the focus on data-driven decision-making and marketing strategy development, which gave me actionable skills I can apply immediately. The instructors did an excellent job of breaking down complex topics into easy-to-understand lessons. Overall, this course is a must for anyone looking to enhance their digital marketing expertise. Highly recommended!

The Foundation of Digital Marketing and W-Commerce course is designed to give learners a foundational understanding of digital marketing, including topics such as SEO, content marketing, social media marketing, and email marketing. The course also covers the basics of e-commerce and w-commerce, including the fundamentals of setting up an online store, understanding payment methods, and adding marketing tactics to increase online sales. Students can extend their knowledge further by exploring concepts related to analytics, customer service, and mobile commerce. This course provides a comprehensive overview of digital marketing and is highly recommended for those interested in pursuing a career in this field.

This course has deepened my understanding of digital marketing, allowing me to grasp its basic components in a more structured and comprehensive way. While I was familiar with various concepts before, the course has clarified the different stages of the digital marketing process and the critical role that analytics plays. This newfound knowledge is not only beneficial for my learning journey but also in carving a clear path forward in my digital marketing career. I found the insights on networking particularly valuable, as they will be instrumental in my job search. The course has exceeded my expectations by providing practical tips and a solid foundation to build upon as I continue to grow in this field.

"The 'Foundation of Digital Marketing and E-commerce' course on Coursera exceeded my expectations in every aspect. The content was not only incredibly useful but also remarkably engaging, thanks to the expertise of the instructors. Their professionalism and industry experience truly inspired me throughout the journey. Completing the course has left me with an immense sense of pride and confidence in the knowledge I've acquired. This course has undoubtedly equipped me with indispensable skills that are essential in today's digital landscape. I highly recommend it to anyone seeking a comprehensive and impactful learning experience in the realm of digital marketing and e-commerce."

Adil Ahmed (PAKISTAN).

I am feeling super confident after completing my first course in Google Digital marketing & E commerce professional certificate . Thanks to the team at Coursera and Google for curating this program , it has helped me put a structure to all the experience i have gained through my work. It has also motivated me to go the next level in this course. Thanks to Joi for lending her voice for all the video learning, it was super helpful. I would also like to mention that each one of them from Google who had been in videos , have inspired me, motivated me to go for the Professional certificate . ! Looking forward to starting my next level soon.

Thank you all !

Subhashini Ramasubramanian

Wow, the internet is no joke. I have great respect for my fellow classmates and the eCommerce and Digital Marketing community. I never knew how much training and education went into building a business online. I feel like I am starting all over again. Not only did I learn tons of new information and concepts. Unfortunately, I also learned what I am not good at. But that's okay with me, and it's more important to do it right rather than just getting it done. I love digital marketing, storytelling, websites, and graphic design. Numbers and charts are my growth area. I will leave that to those of you who love numbers. I am so excited and grateful I can't wait to take the next course.

One of the best courses to learn about digital marketing. The content is great and the tutors are just amazing. There are so many great concepts learned I was not aware of before this course and the Important thing is the sequence of the course is curated. Learning from digital marketing and e-commerce to how marketing funnels work and how to know your customer better and build marketing strategies. Knowing about different marketing channels and how to collect and leverage data for better and more effective campaigns and the art of data storytelling.

I bet anyone interested in learning about digital marketing or e-commerce, this is the best option to get started. Good luck.

Thanks a lot for this incredible learning journey! I haven’t even expected to learn such new and useful stuff! My main takeaways are about essential concepts like a marketing funnel, a customer journey, a digital marketing strategy, etc. It was valuable to explore how to attract customers and measure results using different metrics. SEO and SEM are extremely new things for me and I can’t wait to explore them in detail! Before I enrolled in this program I hoped to learn something new for me that would be helpful for me on my path to creating my own business! But now I don’t hope. I’m totally sure this powerful knowledge will empower me to manage everything that I planned!